

Amazon started Black Friday Week off with a bang on Thursday by knocking the AirPods 4 with ANC down from its usual $179 to $109. Shoppers jumped on it immediately, but Amazon decided to go even harder on Friday: Now the price is at an unbelievable $99 (44% off), a record low for earbuds that are barely into their first year. The standard AirPods 4 without ANC also hit a new low at $79, down from $129. Neither of these deals exists on Apple’s website because it will not run Black Friday promotions. Amazon clearly has different plans.
See AirPods 4 With ANC at Amazon
See AirPods 4 without ANC at Amazon
Premium ANC Earbuds Finally at an Accessible Price
Until Apple figured it out, active noise cancellation seemed impossible on open-ear earbuds with the H2 chip. The ANC model of AirPods 4 blocks out the ambient noise without the sealed feeling of traditional in-ear designs. Airplane engines, office chatter, and street noise fade into the background so you can focus on your music or calls. The technology adapts continuously to your environment, adjusting cancellation levels in real time.
Transparency mode flips the script when you need to hear your surroundings. A quick press lets in ambient sound so you can have a conversation or listen for announcements without removing the earbuds. The transition between ANC and Transparency is genuinely instant and seamless. It’s this flexibility that makes the AirPods 4 truly useful for everyday life, rather than just an isolated listening session.
Adaptive Audio goes even further: it automatically blends noise cancellation and transparency, depending on your environment. Walk down a busy street, and it ramps up awareness of your surroundings. Sit at your desk, and stronger noise cancellation kicks in to help you focus. In essence, the earbuds read the room and adapt-without any input from you. It feels almost magical once you experience how seamlessly it works.
With Personalized Spatial Audio, an immersive three-dimensional soundstage is built around your uniquely shaped ears. Technology utilizes the TrueDepth camera on your iPhone to scan your ears and optimize audio delivery. Movies and music acquire depth and dimension that standard stereo simply cannot match. It feels like the sounds are around you, not inside of your head. Immersive audio will enormously improve the gaming and video content.
All these advanced features are powered by the H2 chip, and it does so with great battery efficiency. You get up to 30 hours of total listening time with the charging case, ample for a week of commutes and workouts. The earbuds themselves will last around 6 hours on a single charge with ANC turned on. When you’re in a real hurry, a quick 5-minute charge gives you about an hour of playback.
Comfort remains a strong suit for the open-ear design that Apple has refined generation after generation. The earbuds sit securely without creating pressure or fatigue during extended listening sessions. No silicone tips means no irritation in the ear canal, no plugged-up feeling. And most people can wear them hours on end without discomfort. The fit works for workouts, commutes, and everything in between.
For $99, the Apple AirPods 4 with ANC deliver flagship audio features at a mid-range price point. You are getting active noise cancelation, adaptive audio, spatial audio, and the H2 chip in comfortable open-ear earbuds.