Two weeks to go: brand powerhouses unite in Singapore

In just two weeks, Singapore will host WTR Live’s highly anticipated Brand Strategy Summit Asia 2025.

With an unmatched speaker line-up that includes experts from AMOREPACIFIC, Louis Vuitton and New Balance, this is not just another industry event. 

The summit offers a curated, editorially led programme designed to tackle the most pressing issues facing trademark professionals, with a speaker line-up that reads like a who’s who of IP leadership from major brand owners across the Asia-Pacific region.

The agenda brings together senior counsel, brand protection leaders and IP strategists from global giants including the LEGO Group, Mastercard, NBCUniversal, Procter & Gamble, SC Johnson, Shopee and TikTok Shop.  

Each session is crafted to deliver practical guidance and fresh perspectives on the challenges shaping the trademark landscape.

Programme and speaker highlights

Across two days, join masterclasses, lightning talks, fireside chats and expert panels, covering the latest developments in brand protection. 

Highlights include:

• the social commerce revolution – TikTok Shop shares strategies for forging platform partnerships;
• the digital dilemma – experts from HARMAN International, New Balance, Shopee and Wahl Clipper tackle the rise of ‘dupe’ culture and online enforcement challenges;
• unlocking brand value through licensing – AMOREPACIFIC, Eastman and NBCUniversal discuss how licensing drives market entry and long-term brand equity;
• counterfeit education – Procter & Gamble and the LEGO Group discuss awareness raising to help fight fakes;
• China in focus – leading law firms present quick-fire presentations on counterfeit trade, opposition proceedings and securing significant damages in litigation;
• the next-generation IP team – Harvard Business Publishing, Mastercard and Mengniu discuss how automation and cross-functional skills are reshaping IP workflows.

Also dive into: 

• customs collaborations with Louis Vuitton;
• brand resilience with Alibaba, Li & Fung, GUESS? and Secretlab;
• brand security with ASICS;
• communicating ROI with Standard Chartered and Love, Bonito; and
• smarter filing strategies with SC Johnson.

Discover the full programme and speaker line-up.

The value of a WTR Brand Strategy Summit goes beyond the content, too. It’s a rare opportunity to connect with peers, exchange ideas and build relationships that can shape future collaborations. 

Whether you’re looking to benchmark your department, explore innovative strategies, or stay ahead of emerging trends, this is the place to be.

With such a compelling programme and an unparalleled speaker roster, this event is set to be a landmark two days for the trademark community.

Don’t miss your chance to be part of it. Register your place today.