It does not take a revenue share, and the structure does not give it an identical ownership percentage—15% to 20%—in every underlying company. If a creator partners with an outside firm on a product in a 50-50 joint venture, for instance, Slow would have its equity stake only in the 50% of the business the creator owns.
The firm does copious amounts of due diligence before investing, which includes many of the same practices it uses for traditional founders, as well as additional research it uses to gauge the strength of a creator’s community.
That process can include contacting followers directly to ask why they follow and trust a creator, alongside analyzing factors such as audience engagement, commercial traction, and the size of the category the creator operates in, according to Lightcap. Once Slow invests, however, it takes a deliberately hands-off approach: The firm does not take a board seat or impose performance KPIs, according to Lightcap.
