Programmatic
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Apple Has Far-Reaching Plans To Block Hundreds Of Programmatic Data Companies From iOS
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Oh, what a tangled WebKit we weave. Earlier this week, AdExchanger reported that Apple’s iOS 27 update from two weeks ago quietly blocked a handful of ...

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Our Programmatic Ad Agency’s Perspective on Netflix’s Automated Ad Buying
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Netflix’s Automated Ad Buying Through the Lens of a Programmatic Ad Agency The world of streaming TV is changing fast. Recent industry reports ...

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Programmatic Gets An Agentic Brain
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For all the talk about efficiency in programmatic, the industry still spends an awful lot of money on impressions that don’t really matter. A big part ...

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Perion Partners with KT Corporation and NHN AD to Drive New Advertising Revenue in Korea’s High-Growth Programmatic Market
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KT Taps Perion to Attract Global Advertisers; NHN AD Expands Access to Korean Premium Media NEW YORK & TEL AVIV, Israel — Perion ...

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Programmatic SEO: When It Works, When It Fails
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Somebody has shown you a case study where a company launched 40,000 pages from a spreadsheet and tripled their traffic. Now you want to know whether ...

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Sevio Releases 2025 Programmatic Monetization Performance Report for Financial Audience Publishers
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Sevio, a programmatic advertising infrastructure provider for financial audiences and blockchain publishers, has officially released its State ...

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NBCU Showcases New AI-Powered Ad Offerings Ahead of 2026 CES
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Ahead of the 2026 Consumer Electronics Show, NBCUniversal is showcasing its new AI-powered ad offerings.On Tuesday, the company invited the press to 30 ...

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DOJ Seeks Breakup of Google’s Ads Business in Closing Arguments of Historic Antitrust Case
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The U.S. Department of Justice made its final push for a divestiture of key parts of Google’s advertising business Friday before a federal judge, the last ...

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Why Broadcasters Must Open the Programmatic Pipes for New-to-TV Advertisers
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Broadcasters have long been “the trusted stewards of premium content”, writes Rajeev Goel, Co-Founder and CEO of PubMatic, but as eyeballs ...

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MiQ Unveils AI Tool ‘Sigma’ to Unify Fragmented Programmatic Ecosystem
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Programmatic media specialist MiQ today announced the launch of MiQ Sigma, a new AI-powered tool which it says will help unify the fragmented programmatic ...

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