This week on the SUPERLATIVE Podcast, host and aBlogtoWatch founder Ariel Adams is joined by ABTW Team Member and Senior Editor, Sean Lorentzen. Throughout their conversation, Ariel and Sean delve into the complexities of the watch media landscape while discussing the challenges and transitions within the industry. They explore the importance of storytelling in connecting consumers with watch brands and the necessity for media outlets to adapt to the evolving business models in luxury media. Ariel and Sean highlight the significance of understanding the broader context of the watch industry beyond just new releases, emphasizing the role of media in shaping consumer perceptions and brand narratives. They explore the challenges faced by both established and emerging watch brands, the importance of public relations versus advertising, and the realities of investment in the luxury watch market. Their discussion highlights the need for long-term vision and adaptability in a competitive market, particularly in light of changing consumer expectations and economic conditions. Join in on the conversation today as Sean and Ariel explore the challenges of affordability, the marketing missteps of established brands, and so much more on this week’s episode of the Superlative Podcast.
Keep up with Sean!
Sean & ABTW: Sean’s Articles
Instagram: @seanpaullorentzen
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