AsiaBusiness and societyCovidDigital ArticleInformation technology and telecom sectorOnline communitiesPrivacy and confidentialityTransparency
How Tencent Built Trust with Users During a Moment of Upheaval
In an era marked by sudden market shifts, supply chain disruptions, and global public health emergencies, trust is the foundation of successful online platform businesses that facilitate interactions or transactions between different parties. Users must feel safe when engaging with strangers, whether they are purchasing a product, requesting a ride, or seeking help. Yet trust remains difficult to cultivate—especially in times of crisis.
