Influencer marketing is now a $24 billion industry. Yet CMOs face a paradox: Influencer marketing is booming, but trust is eroding. One study shows that while 88% of consumers say authenticity ...
ALISON BEARD: I am Alison Beard. ADI IGNATIUS: And I’m Adi Ignatius, and this is the HBR IdeaCast. ALISON BEARD: Adi, do you remember the 2013 Super Bowl? ADI IGNATIUS: I do ...
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In today’s attention economy, advertising messages must vie with an ever-increasing number of stimuli to be noticed by consumers. As T.S. Eliot famously put it, we are “distracted from distraction ...
