Circana: Craft Losses Improve in May, Grocery Channel Still a Drag

Although still in decline, craft beer’s dollar sales and volume losses eased up in May, according to the most recent off-premise report from market research firm Circana.
Although still in decline, craft beer’s dollar sales and volume losses eased up in May, according to the most recent off-premise report from market research firm Circana.
Nearly a quarter of consumers (23.3%) have stopped drinking, or are taking a break from bev-alc, according to a recent survey by Bump Williams Consulting (BWC).
Beer is the drink of choice for nearly three-quarters of consumers planning to buy bev-alc products for their Memorial Day weekend celebrations, according to insights firm Numerator.
The craft segment’s dollar sales and volume declines have accelerated to start the second quarter, traditionally the lead-up to beer’s all important summer selling season, according to the most ...
The craft segment’s dollar sales and volume declines have accelerated to start the second quarter, traditionally the lead-up to beer’s all important summer selling ...
Overall beer category dollar sales declined in Q1 2025 compared to Q1 2024, but those losses were unbalanced between the channels, according to the most recent report from the National Beer ...