
Before it was the maker of your daughter’s favorite “vintage” sweatshirt, and before it was that store in the mall reeking of bad cologne, Abercrombie & Fitch was really, really cool. Founded in 1892, A&F catered to the upper echelon of society, who, at the time, were obsessed with camping, fishing, and hunting, playing off the spirit of the American Frontier and Teddy Roosevelt’s “Rough Riders”. Names like Ernest Hemingway and Amelia Earhart as well as Presidents Hoover, Eisenhower, Taft, Harding, and Kennedy all shopped at Abercrombie’s 12-floor Madison Avenue HQ where one could shoot a rifle in the basement range, test out fly rods in a casting room on another floor, and pick up the latest and greatest outdoors watches from Switzerland — all in one trip!