Business News: Rolex Gains Pace As Secondary Watch Market Price Declines To Slowest Since 2022

On the secondary watch market, the ”flight to quality during volatile times could result in consumers choosing  ‘safer’ investments, favoring brands such as Rolex, Cartier, Audemars Piguet, and Patek Philippe, which are more likely to hold their value,” according to the report.

At the same time, the report said that as used watch buyers become more aware of residual values of mid-size players that resell at average discounts of -30% to -40% compared to retail prices, brands such as IWC or A. Lange & Söhne could have the potential to perform better on the secondary market.

Data compiled by WatchCharts also indicates that the availability of models from the top brands at retail is improving. About 53% of current Rolex models in production and tracked by WatchCharts trade above retail on the secondary market. That compares to about 68% a year ago.