Recommended Reading: Analog:Shift Takes A Deep Dive Into The History Of Doxa Dive Watches

Founded in 1889 by a 21-year-old Swiss man, Georges Ducommun, Doxa, like many others, has been through many iterations. Still, it has become known by many as the one dive watch brand that is a brand “whose wares are synonymous with diving and beloved by professionals and amateurs alike — but whose history, due to sale and purchase, shutdown and revamping — is murky as the bottom of the sea,” Hartov describes. 

As Analog:Shift founder James Lamdin says, “Stories told about the development of the modern diver’s watch are often filled with exaggerations, false claims, and bluster — not so for DOXA,” Lamdin says. “Not as widely known or as highly regarded as other Swiss manufacturers, DOXA’s contributions are authentic and important, and their no-nonsense Sub series watches are at once kickass tools for the discerning diver – and fun, historically significant timepieces for the discerning collector who ‘gets it.’