Event Tech News Roundup: June 2025
This past month’s event tech headlines illustrate a broad spectrum of focus areas. The news covers real-time audience analytics updates, AI-assisted platforms and rebranded AI-centric strategies to name a few. These developments reflect both the maturation and ongoing innovation within the industry. The momentum is clearly toward integrating intelligent automation, enhancing user experiences, and consolidating capabilities across the event lifecycle. While these moves promise greater efficiency, they also point to a more competitive and data-driven future for event tech.
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Acquisitions
Event production management platform LASSO acquired Shoflo, a provider of run-of-show and teleprompter software, from event tech giant Cvent. Cvent had acquired Shoflo in August 2021 during its push to expand its offering around virtual event production. Acquiring Shoflo adds live show management capabilities to LASSO, including real-time collaboration and show calling. With the new integration it will focus on what it calls RFP to invoicing capabilities. The platform will offer support for planning, staffing, inventory, and financial management in a single solution.
Product Launches
Outernet London has launched PIAMS (Public Immersive Audience Measurement System), a real-time visitor analytics tool. The system was developed with spatial analytics specialist Meshh and Virgin Media O2. It uses mobile data and spatial sensors to captures detailed footfall, dwell time, and engagement patterns every five minutes. This enables event organizers and brand partners to measure ROI by aligning audience behavior with specific content and time slots.
PCMA has launched Destinaitor, an AI-powered destination and venue research platform developed with dFakto. Previewed at edUcon 2025, the platform uses data provided by Tempest and Simpleview. It covers a wide range of details about venues and destinations, including sustainability, safety, and infrastructure. Access is free for planners, while suppliers can pay to validate their profiles, add data and access analytics.
SpeakerStacks is a new platform designed for speakers to capture leads directly from their sessions, without relying on organizers for attendee data. It helps convert speaking engagements into an actionable sales pipeline. Launched in the UK, by industry veteran and co-founder of Event Tech Live Adam Parry, the platform offers branded landing pages accessed via QR codes, GDPR-compliant lead forms, AI-generated follow-ups, CRM integrations, and ROI reporting tools.
Visual Hive has launched Erleah, an AI-powered platform offering personalized session and networking recommendations, premium matchmaking placements, and real-time analytics. Delivered as a managed service, it supports year-round community engagement and integrates with existing tech stacks for unified attendee insights.
Product Updates
Cvent has introduced CventIQ™, a new AI-powered layer integrated across its event and hospitality platform. Announced at Cvent CONNECT 2025, CventIQ enhances workflows with tools like AI-generated proposals, real-time session sentiment analysis, personalized attendee dashboards, and automated content creation. The platform aims to streamline operations for planners, marketers, and venue professionals through smart automation and tailored insights.
Meeting and travel management platform Groupize has rebranded as Groupize.ai, to showcase a shift to an AI-first strategy. The platform now includes AI-powered modules like DSai for compliance-driven digital sign-in, Marketplace AI for venue sourcing, and Aime, a planning agent. Strategic partnerships with AMGiNE, Hivr.ai, and MeetingPackage expand its capabilities, including AI-driven air booking and real-time venue availability.
Meeting booking platform Hubli has launched EasyPay, a virtual card feature developed with payment provider Conferma. The tool allows corporate event planners to issue virtual cards for each hotel or venue booking, improving payment speed, compliance, and transparency. Integrated into the Hubli platform, EasyPay addresses key payment pain points with automated reconciliation and secure, auditable transactions tailored for meetings and group accommodation.
NoteAffect, a note-taking focused event tech tool, has launched event-engage, an AI-powered session engagement platform. The tool enables real-time attendee interaction using session room AV, accessed via QR codes or event apps. Features include AI-driven note-taking, live multilingual captioning, session recordings with summaries, and engagement analytics.
Other Event Tech News
Gartner’s June 2025 Magic Quadrant for Event Marketing and Management Platforms evaluated event management platforms for in-person and virtual B2B events. Gartner classified Bizzabo, Cvent, RainFocus, and vFairs as “Leaders,” SpotMe as a “Challenger,” and Swoogo, Stova and EventMobi as “Niche Players.” The list was considerably different to previous years due to two acquisitions: Brandlive acquired 6Connex and Cvent acquired Splash. Gartner also said it stopped focusing on virtual-first event management platforms (Brandlive, Cisco, Kaltura, RingCentral, Zoom) that featured in previous years. events.
Trade show management platform Map Your Show has partnered with NoteAffect to integrate AI-powered session engagement tools into its event management platform. This partnership brings features like interactive note-taking, multilingual captions, searchable recordings, and engagement analytics to trade show sessions.
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