Sonos Offloads Era 300 at Zero Margin, Dolby Atmos Rival to Devialet Hits Pocket Change Pricing
Sonos made its name with speakers that promise high-quality sound without the complexity of a traditional hi-fi system. The Era 300 is its most ambitious speaker yet, using spatial audio technology to create sound that moves around you rather than just blasting from one direction.
Amazon just dropped it to an all-time low of $379 for Black Friday, down from its usual $479 price tag. You get six strategically positioned drivers that support Dolby Atmos Music and create wall-to-wall and floor-to-ceiling sound projection.
Six Drivers That Create Dimensional Sound
Placement of Era 300 drivers on the front, sides and top projects sound in multiple directions at once. This configuration serves as the sonic environment Dolby Atmos content needs to operate. Instruments and vocals are placed in locations around your listening space. You hear guitar riffs coming from your left, vocals centered in front, and ambient effects floating overhead.
Custom waveguides tailor the sound dispersion of each driver to make sure you get audio coming from the correct right, left, forward, and above positions. The waveguides serve as acoustic lenses, focusing sound with directional control. You get a wide stereo soundstage that immerses the whole room, instead of a narrow sweet spot where everything sounds good. You can walk around the room without killing the effect, unlike what happens with traditional stereo speakers that only sound right when you’re seated perfectly centered.
Dolby Atmos Music leverages these spatial capabilities when you stream compatible content from services like Apple Music and Amazon Music. Artists and producers mix Atmos tracks with height and surround channels, placing different elements in a three-dimensional sound field. Listening to Atmos mixes reveals details and separations you never noticed in stereo versions. Drum fills circle around you, backup vocals float distinct from lead vocals, and instrumental layers occupy their own space rather than competing for attention.
Wi-Fi streaming provides stable, high-quality audio from all major music services, including Spotify, Apple Music, Amazon Music, Tidal, and dozens more. The Sonos app controls everything: You can browse catalogs, create queues, and manage multiple speakers throughout your home. Bluetooth pairing adds flexibility for devices or services that work better with direct connections. The Sonos Line-In Adapter lets you connect turntables or other audio sources, bringing analog gear into your wireless system.
Regular software updates mean that features and integrations are added over time and keep the speaker current as the streaming landscape evolves. Sonos has a great track record of supporting older products with updates years after you’ve bought them. Updates happen automatically in the background without any need for manual intervention or compatibility concerns.
The speaker works as a standalone device or incorporates with bigger Sonos systems across several rooms. You can group speakers together for synchronized music playback throughout your home or control each independently to have different audio in every space. The system scales from a single speaker up to whole-home audio, with no complicated wiring or technical expertise.
At $379, this spatial audio speaker delivers Dolby Atmos Music and multi-directional sound for $100 off its usual price. You’re getting Sonos build quality and future software support at a price that makes experimenting with spatial audio reasonable.
