The year’s best experiential marketing campaigns
The editors of Event Marketer announce the winners of the 23rd annual Ex Awards, the experiential marketing industry’s most prestigious recognition program. The 2025 awards program drew more than 1,000 entries from around the world across 29 categories, with brands including PepsiCo, Walmart, Verizon, Stanley Drinkware, Samsung, Cadillac, FX, and more, taking home the coveted trophy. But it was Visa, and agency partners Imagination and BRUT, who took home the highest honor—the Grand Ex Award—for “Live at Le Louvre.”
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