Five proptech predictions for 2026

The digital transformation of the multifamily sector will intensify in 2026. As more software applications, AI technology, and integrated platforms reshape the way properties are leased and managed, operators and renters alike are experiencing new efficiencies, challenges, and opportunities. In a surprise to no one, AI is the driving force behind what’s next in PropTech innovations for multifamily.

1. Intuitive and fully integrated leasing platforms will become the industry standard

Leasing processes are ripe for digital transformation. Industry-wide adoption of intuitive, fully integrated platforms is driving higher applicant conversion, faster leasing cycles, and stronger renter relationships. These end-to-end digital experiences are quickly becoming the norm. According to the 2025 Zipdo report:

• 65% of residents prefer digital leasing methods over traditional paperwork.
• 64% already use or plan to adopt virtual leasing offices.
• 78% of property managers say digital transformation improves operational efficiency.

AI will empower leasing agents, not replace them. Digital processes will help property management teams deliver an intuitive experience that applicants expect, while improving operational efficiency and reducing complexity for leasing agents.

2. Unified technology platforms drive faster, confident decisions

The opportunity to boost efficiency and automation in the multifamily sector has given rise to numerous point solutions. These tools often function independently from the broader technology system, which results in siloed data and disjointed workflows. Multifamily organizations need end-to-end solutions that unify their workflow, simplify their tech stack, and in turn, improve the resident experience.

The impact of siloed data goes beyond operational inefficiencies – it can lead to expensive mistakes. A national survey by CRETI found 60% of property managers encounter financial discrepancies monthly, and 40% report quarterly mismatches. These costly errors highlight the urgent need for platforms that reconcile data across departments.

To achieve real-time data reconciliation and drive scalability, operators will move toward platforms that combine leasing, operations, and financial data. A unified AI-driven experience will provide intelligent insights and analysis for faster, more precise decision-making.

AI’s expanding role is all-inclusive, covering everything from communications to operational data analysis—helping operators avoid manual silos and reduce operational spend.

3. Get (more) serious about fraud prevention

AI-powered fraud prevention combined with human oversight will become the industry standard. To proactively protect assets and communities, intelligent workflows that come from human-AI collaboration deliver the best outcomes, combining automation with personalized service.

A notable survey by the National Multifamily Housing Council found that 23.8% of eviction filings were tied to fraud or misrepresented application information. Average write-offs approached $4.2 million, and the average cost of evictions has increased significantly—anywhere from $5,000 to $30,000 in some major markets.

MRI Software has integrated Nova Credit’s Income Navigator into its multifamily fraud and applicant screening workflow: AI-driven document fraud detection now verifies income for nearly 100% of applicants, scanning for over 700 fraud indicators and verifying IDs using DMV and National Lookup. This enhancement has enabled MRI clients to reduce paystub review time by 90%.

4. Integration and flexibility are key to growth

Real estate technology platforms will be defined by their flexibility—enabling multifamily operators to scale without disruption, integrate best-in-class tools freely, and adapt systems in real time as business needs evolve. In the event of an acquisition, a flexible solution will ease the burden of consolidating back-office systems, paving the way for business growth and scale.

The plethora of multifamily point solutions available today gives operators the chance to explore different tools and capabilities. However, if the tools don’t integrate with the broader property management system, it can result in a range of inefficiencies, including:

• Scalability limitations that hinder the addition of new properties to the portfolio
• Inability to create personalized experiences for properties located in different markets
• Duplicated effort for property managers and leasing teams working in multiple systems

Property management systems designed to connect with third-party solutions will help multifamily organizations operate efficiently. Operators can improve efficiency and manage operating costs by streamlining the tech stack.

5. AI is indispensable, but human connection remains key

AI is boosting operational efficiency and customer satisfaction, but in an industry built on relationships, the human touch will become an essential differentiator for multifamily organizations.

Properties using both AI and human leasing teams will have an advantage over the competition. AI tools that help draft emails, manage chats, and answer calls will enable onsite staff to focus on providing an outstanding customer experience, resulting in improved resident engagement and retention.

AI can’t replicate the human connection. As the resident lifecycle continues its digital transformation journey, humans will spend more time thinking strategically and handling complex situations while AI handles the mundane tasks.

What this means for the future of multifamily

The multifamily industry is at a crossroads—the future belongs to those who embrace technology innovation without losing sight of the human touch. By leveraging AI, integrated platforms, and flexible tech stacks, multifamily leaders can quickly capitalize on opportunities and make operational pivots, protecting NOI and positioning the business for success in 2026 and beyond.

Want to hear more about these PropTech trends? Check out the podcast from Multifamily Media Network here.