Ahrefs is one of the mighty SEO tools for backlink analysis, keyword research, competitor tracking, and site audits. It has attained a reputation as a solution for digital marketers, agencies, and businesses looking to improve their search engine rankings.
But with all these powerful features, Ahrefs is not the best fit for everyone. For some, the price is too high, especially for small businesses and freelancers. Others may be looking for an SEO tool that offers a different interface, specialized features, or deeper integrations with their existing marketing stack.
If you’re seeking an Ahrefs alternative that will better suit your needs and not break your wallet, then you’ve come to the right place. In this article, we present the top Ahrefs competitors and analyze their features, prices, and strengths to help you choose the perfect SEO tool for your business.
Comparison Table
How to Decide on the Best Alternative for Your Needs
If you’ve used Ahrefs and found that it doesn’t fully meet your needs, exploring the best Ahrefs alternatives is the next logical step. However, with so many SEO tools available, researching and comparing them can be overwhelming. That’s why we’ve tested, compared, and rated the best alternatives to Ahrefs for you.
So, how did we evaluate those options? Well, here’s a glimpse of the key criterion we used to identify the best Ahrefs alternatives:
- Backlink analysis
- Keyword research
- Site audit
- Rank tracker
- Competitor analysis
- Ease of use
- Integrations
- Price
- Customer support
With these criteria, we’ve identified the best Ahrefs alternatives to suit agencies, freelancers, and businesses of all sizes. Keep reading to find the perfect alternative to Ahrefs for your SEO needs.
Ahrefs Alternatives
After carefully researching and comparing the available tools, we’ve hand-picked the top Ahrefs alternatives that deserve your attention. Here’s our top list for a quick look:
- SE Ranking
- SEMrush
- Majestic SEO
- Moz Pro
- Sitecheker
- Ubersuggest
- Morningscore
- Raven Tools
- Ranktracker
- Linkody
Every Ahrefs competitor on this list has demonstrated a good combination of features, usability, pricing, value, and other benefits to make them worthwhile. Now, let’s look at every option in detail to help you find the best match.
SE Ranking
Overview of Features
SE Ranking is an all-in-one SEO platform that provides a wide range of tools for website optimization, competitor analysis, and digital marketing. It includes features such as:
- Keyword rank tracking – Monitors rankings in real-time with customizable filtering and the possibility to track SERP features.
- Backlink analysis and monitoring – Identifies backlink profiles, tracks new and lost backlinks, and evaluates their quality.
- On-page SEO and technical website audit – Scans your pages for technical and content-related SEO issues, providing actionable recommendations on keywords use and technical errors to solve.
- Competitor research – Provides insights into competitors’ keywords, traffic sources, and paid search strategies.
- Keyword research – Helps users find new keyword opportunities and assess search volume, keyword difficulty, and CPC.
- Content marketing platform – Helps to create well-optimized articles from scratch.
- White-Label and reporting tools – Generates professional, branded reports that can be customized for agencies and businesses.
- Local SEO features – Includes a Google Business Profile integration, local rank tracking, and directory management.
With these capabilities, SE Ranking is the best Ahrefs alternative, especially for businesses looking for an affordable yet comprehensive SEO toolkit.
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- Affordable pricing. SE Ranking provides more budget-friendly plans than Ahrefs, making it accessible to small and medium-sized businesses.
- Accurate rank tracking. SE Ranking provides detailed keyword position tracking with daily update frequency. This is particularly useful for agencies managing multiple clients.
- White-Label reporting. Unlike Ahrefs, SE Ranking allows agencies to create branded reports for clients. It is a crucial feature for SEO consultants.
- Local SEO tools. SE Ranking includes Google Business Profile integration and local rank tracking, making it a strong choice for businesses focusing on local search visibility.
- Customizable pricing. Users can adjust their subscription based on different parameters, such as the amount of keywords to track. The pricing policy is more flexible than that of Ahrefs.
Weaknesses:
- User interface learning curve. While SE Ranking is feature-rich, some users find its UI less intuitive compared to Ahrefs’ streamlined dashboard.
Target Audience
SE Ranking is the best option for:
- SEO consultants and freelancers who need cost-effective rank tracking and reporting tools.
- Small and medium-sized businesses (SMBs) who are looking for a comprehensive SEO tool without the high cost of Ahrefs.
- Digital marketing agencies that require white-label reporting and multi-project management.
- Local businesses that focus on improving their presence in specific areas and local directories.
Pricing Details
SE Ranking has flexible pricing based on the number of keywords tracked, pages for site audits, etc.:
- Essential – Starts at $65 per month and offers rank tracking, competitive & keyword research, backlink checker & monitoring. It is awesome for individual SEO professionals offering 1 manager seat and 5 projects.
- Pro – Starts at $199 monthly and adds on-page and SERP analysis, Looker Studio integration, share of Voice metric, content and local marketing toolkits, historical data (3 previous months), data insights, and integration with social media. It is awesome for agencies and small teams, offering 3 manager seats and 30 projects.
- Business – Starts at $259 monthly and adds API integrations and more generous limits. It is designed for large agencies and enterprises and offers 5 manager seats and unlimited projects.
Verdict
SE Ranking is a top Ahrefs alternative for those who need a cost-effective, flexible, and agency-friendly SEO platform. It excels in rank tracking, white-label reporting, and local SEO. For businesses and agencies looking for a well-rounded SEO tool without the premium price tag, SE Ranking is a compelling choice among the best Ahrefs alternatives.
SEMrush
Overview of Features
SEMrush is one of the most comprehensive Ahrefs alternatives. It goes beyond SEO by offering PPC, content marketing, and social media management tools.
Key features include:
- Keyword Research
- Rank Tracking
- Content Marketing Tools
- PPC & Advertising Insights
SEMrush is often seen as a full digital marketing suite, not just an SEO tool.
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- More versatile toolset
- Better PPC and advertising insights
- Advanced content marketing tools
Weaknesses:
- More expensive
- More limited backlink database
- Steeper learning curve
Target Audience
SEMrush is ideal for:
- Digital marketing agencies that require PPC, SEO, and social media tools in one platform.
- Large businesses and enterprises that need comprehensive digital marketing data beyond just SEO.
- SEO specialists looking for in-depth technical audits, keyword research, and competitor analysis.
- Content marketers leveraging topic research, SEO writing assistance, and performance tracking.
- Advertisers & PPC specialists using Google Ads insights and competitive analysis.
Pricing Details
SEMrush offers three main pricing tiers:
- Pro Plan – $139.95/month, designed for small businesses and freelancers, includes PPC, SEO, and competitor analysis features.
- Guru Plan – $249.95/month, adds content marketing tools, historical data, and extended reporting.
- Business Plan – $499.95/month, designed for enterprises, offers API access, Product Listing Ads analytics, and 40 projects to work on.
Unlike Ahrefs, SEMrush offers a 7-day free trial, allowing users to explore its features before committing.
Verdict
SEMrush is a powerful digital marketing platform that outshines Ahrefs in PPC, content marketing, and site auditing. However, Ahrefs remains superior in backlink analysis and offers a simpler pricing structure.
Majestic SEO
Overview of Features
Majestic SEO is a backlink-focused SEO tool designed for deep link analysis, competitor research, and domain trust evaluation. Key features include:
- Trust Flow & Citation Flow metrics
- Site Explorer
- Backlink Context functionality
- Bulk Backlink Checker
- Topical Trust Flow
- Campaigns & Link Graphs
- Historic Index
Unlike all-in-one SEO platforms like Ahrefs or SEMrush, Majestic specializes in analyzing backlink profiles.
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- Superior backlink database for historical analysis
- Trust Flow & Citation Flow metrics
- In-depth link context analysis
Weaknesses:
- Limited keyword research
- No on-page SEO tools
- Less user-friendly interface
Target Audience
Majestic is ideally suitable for:
- SEO professionals and link builders who need an advanced backlink analysis tool with historical data.
- Digital marketing agencies conducting large-scale backlink audits for multiple clients.
- Affiliate marketers and niche website owners looking to evaluate link-building opportunities.
- Domain investors who need to assess the backlink profile and trustworthiness of expired or auctioned domains.
- Competitor research specialists analyzing backlink growth strategies in specific industries.
Pricing Details
Majestic offers three pricing tiers:
- Lite Plan – $49.99/month, includes fresh index data, Trust Flow & Citation Flow metrics, and site explorer.
- Pro Plan – $99.99/month, adds custom reporting, sites comparison, and deeper historic backlink data.
- API Plan – $399.99/month, designed for large agencies and enterprises needing high-volume backlink data via API.
Majestic does not offer a free trial but provides limited free searches for new users.
Verdict
Majestic SEO is a top-tier backlink analysis tool focusing on historical link data, Trust Flow metrics, and link context analysis. While it lacks Ahrefs’ all-in-one SEO capabilities, it’s a great alternative for users who prioritize backlink analysis over keyword tracking or site audits.
Moz Pro
Overview of Features
Moz Pro may not have the same breadth of data as Ahrefs, but it remains a strong Ahrefs competitor, particularly for domain authority tracking and on-page SEO optimization. Key features include:
- Keyword Explorer
- Domain Authority (DA) & Page Authority (PA) metrics
- Link Explorer
- Site Crawl & Audit
- Rank Tracking
- On-Page Optimization Tool
Moz Pro is well-regarded for its user-friendly interface and clear SEO insights.
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- Strong Domain Authority (DA) metric
- Comprehensive on-page optimization tool
- Free SEO toolbar (MozBar)
Weaknesses:
- Weaker backlink database
- Slower rank tracking updates
- Limited PPC & Paid Search insights
Target Audience
Moz Pro is the best option for:
- SEO professionals who need a reliable all-in-one SEO platform with strong on-page optimization and domain authority tracking.
- Digital marketing agencies looking for a tool with comprehensive SEO analysis and client reporting features.
- Content marketers focused on keyword research, SERP analysis, and on-page optimization.
- SEO beginners looking for an intuitive and easy-to-use SEO tool without a steep learning curve.
Pricing Details
Moz Pro offers four pricing plans:
- Starter – $49/month for 1 tracked site, 50 tracked keywords, and 20K pages crawled.
- Standard – $99/month for 3 tracked sites, 300 tracked keywords, and 400K pages crawled.
- Medium – $179/month for 2 users included, 10 tracked sites, 1,500 tracked keywords, and 2M pages crawled.
- Large – $299/month for up to 3 users, 25 tracked sites, 3,000 tracked keywords, and 5M pages crawled.
Moz Pro offers a 30-day free trial, which is significantly more generous than Ahrefs or SEMrush.
Verdict
Moz Pro excels in domain authority tracking and on-page optimization. While it lacks Ahrefs’ deep backlink data and daily rank tracking possibility, it provides strong keyword research, site audits, and a beginner-friendly interface.
Sitechecker
Overview of Features
Sitechecker is a top Ahrefs competitor designed primarily for website audits. Unlike Ahrefs, which offers a more comprehensive set of SEO tools, Sitechecker focuses on technical SEO health, keyword tracking, and backlink monitoring.
Key features include:
- Website Audit
- Rank Tracker
- Backlink Tracker
- On-Page SEO Checker
- Google Search Console & Analytics Integration
- Competitor Keywords Analysis
It provides an intuitive, easy-to-use interface that caters to both beginners and experienced marketers.
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- Daily rank tracking
- Backlink monitoring
- Affordable pricing
- GA4 and Seach Console integrations
Weaknesses:
- Limited backlink database
- No advanced keyword research
- No PPC or content marketing tools
- Fewer competitive analysis tools
Target Audience
Sitechecker is the best pick for:
- Small business owners looking for an easy-to-use SEO tool to monitor website health and rankings.
- SEO beginners who need a simple, visual tool without a steep learning curve.
- Freelancers and bloggers who want to track backlinks and keyword rankings without investing in high-cost SEO software.
- Marketing teams focused on technical SEO audits and basic competitor rankings tracking.
Pricing Details
Sitechecker offers three pricing tiers:
- Basic – $59/month. It includes 3 sites and 1000 keywords to monitor.
- Standard – $149/month. It includes 20 sites and 3000 keywords to monitor, along with a page segmentation feature and Looker Studio integration.
- Premium – $349/month. This plan includes 100 sites and 10,000 keywords to track and offers API access.
Sitechecker offers a 14-day free trial, allowing users to test its features before committing.
Verdict
Sitechecker is among the best Ahrefs competitors for beginners, small businesses, and marketers focused on technical SEO audits and rank tracking. While it lacks Ahrefs’ deep backlink analysis, keyword research, and competitive insights, it offers an affordable, user-friendly platform for monitoring SEO health.
Ubersuggest
Overview of Features
Ubersuggest, developed by Neil Patel, is a beginner-friendly SEO tool that focuses on keyword research, site audits, backlink analysis, and content suggestions.
Key features include:
- Keyword Research
- SEO Site Audit
- Backlink Analysis
- Rank Tracking
- SEO Content Opportunities
- Traffic Overview
While it does not offer the same depth of data as Ahrefs, it provides essential SEO insights at a much lower cost.
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- Affordable pricing
- Lifetime pricing option
- Basic backlink analysis
- Content improvement suggestions
Weaknesses:
- Limited backlink data
- Less accurate rank tracking
- Fewer competitive analysis tools
- No PPC or advertising insights
- Slower data updates
Target Audience
Ubersuggest is the most suitable for:
- Bloggers and freelancers who need a simple SEO and content marketing tool without high costs.
- Small business owners looking for affordable keyword research and site audits.
- SEO beginners who want to learn SEO basics with easy-to-use tools.
- Content marketers who need help finding topic ideas and optimizing blog posts.
Pricing Details
Ubersuggest offers three pricing plans, with both monthly and lifetime options:
- Individual – $12/month or $120 lifetime. It includes 150 keyword searches/day and 125 tracked keywords.
- Business – $20/month or $200 lifetime. It supports 300 searches/day and 150 tracked keywords.
- Enterprise – $40/month or $400 lifetime. It is designed for agencies and includes 900 searches/day and 300 tracked keywords per domain.
Ubersuggest also has a 7-day free trial for new users.
Verdict
Ubersuggest is among the cost-effective Ahrefs competitors. While it lacks Ahrefs’ deep backlink data, competitive analysis, and PPC insights, it is a great budget-friendly alternative.
Morningscore
Overview of Features
Morningscore is a unique SEO tool that gamifies SEO performance tracking. Unlike Ahrefs, which is data-heavy and technical, Morningscore presents SEO tasks as missions, assigning XP scores and progress points to track improvements.
Key features include:
- SEO Health Score audit
- Keyword Rank Tracking
- Backlink checker
- Competitor Analysis
- SEO reporting
- Task-Based SEO Guidance
It’s designed for businesses and marketers who want an easy-to-use tool without complex SEO jargon.
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- Gamified approach
- SEO progress tracking
- Task-based recommendations
- Affordable pricing
Weaknesses:
- Limited backlink database
- Few PPC insights
- Not ideal for large agencies
- Less content SEO features
Target Audience
Morningscore is ideal for:
- Small business owners who need a simple way to track SEO progress.
- SEO beginners who want an easy-to-understand tool without deep technical analysis.
- Marketing teams looking for a fun and engaging way to manage SEO.
- Entrepreneurs and startups who want a budget-friendly alternative to Ahrefs.
Pricing Details
Morningscore offers four pricing plans:
- Lite – $49/month, includes 100 keywords and 3 websites.
- Business – $69/month, includes 500 keywords and 10 websites.
- Pro – $129/month, includes 2,000 keywords and 30 websites.
- Premium – $259/month, supports large teams, 5000 keywords, and 100 websites.
A 14-day free trial is available.
Verdict
Morningscore is an innovative, gamified SEO tool that makes SEO tracking simple and engaging. It’s perfect for beginners, startups, and small businesses looking for an easy-to-use alternative to Ahrefs. However, for advanced SEO professionals needing deep backlink analysis, keyword research, and technical SEO insights, Ahrefs remains the better choice.
Raven Tools
Overview of Features
Raven Tools is an Ahrefs alternative mainly used for reporting, competitor analysis, and website audits. The focus of Raven Tools is on white-label reporting and integrations with various SEO and PPC platforms.
Key features include:
- SEO & PPC reporting
- Keyword rank tracking
- Site auditor
- Competitor analysis
- Backlink profile monitoring
- Marketing integrations
- Social media tools
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- Comprehensive reporting
- Multi-platform data integration
- Affordable for agencies
- Social media management
- User-friendly interface
Weaknesses:
- Weaker backlink database
- Limited keyword research
- Fewer advanced SEO tools
Target Audience
Raven Tools is ideal for:
- SEO agencies that require automated, white-label client reports.
- Digital marketing teams who oversee SEO, social media and PPC from a single dashboard.
- Freelance marketers who require multi-client reporting at an economical price.
- Small businesses that require only basic SEO and competitor analysis without advanced tools.
Pricing Details
Raven Tools offers five pricing plans, with all features included in each plan, only varying in usage limits:
- Small Biz – $49/month, includes 2 domains, 2 users, and 1,500 position checks.
- Start – $109/month, supports 20 domains, 4 users, and 15,000 position checks.
- Grow – $199/month, supports 80 domains, 8 users, and 20,000 position checks.
- Thrive – $299/month, supports 160 domains, 20 users, and 25,000 position checks.
- Lead – $479/month – For big agencies. 320 domains. 40 users. 30,000 position checks.
A 7-day free trial is available.
Verdict
Raven Tools is one of those Ahrefs competitors, fitting as a good choice for agencies, freelancers, and businesses with integrated SEO and PPC reporting needs. Still, it is not as advanced as Ahrefs in performing backlink analysis, keyword research, or higher-end SEO features.
Rank Tracker
Rank Tracker is one of those all-in-one Ahrefs competitors. While Ahrefs leads in the capacity for strong backlink database insights and deep competitive analysis, Ranktracker offers a more affordable, all-in-one solution.
Key features include:
- Keyword rank tracking
- Keyword finder
- SEO audit tool
- Backlink checker
- Competitor analysis
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- Accurate rank tracking
- Affordable pricing
- User-friendly interface
- Comprehensive keyword research
Weaknesses:
- Smaller backlink database
- Limited content research
- Fewer competitive insights
- No PPC Features
Target Audience
Rank Tracker is ideal for:
- SEO professionals looking for an affordable rank-tracking tool.
- Small businesses and startups that need an affordable all-in-one SEO toolkit.
- Freelance marketers and agencies running SEO for multiple clients.
- E-commerce businesses tracking keyword performance across different locations.
Pricing Details
Rank Tracker offers four pricing plans:
- Starter – $24/month, includes 200 daily tracked keywords, 2 users, and 2 competitors for each domain.
- Double Data – $59/month, includes 1000 daily tracked keywords, unlimited users, and 5 competitors for each domain.
- Quad Data – $109/month, includes 2,000 daily tracked keywords, unlimited users, and 10 competitors for each domain.
- Hex Data – $209/month, includes 4,000 daily tracked keywords, unlimited users, and 20 competitors per domain.
A 7-day free trial is available.
Verdict
RankTracker has everything to position itself as the best Ahrefs alternative if keyword rank tracking, SERP analysis, and technical SEO are a priority for someone. Regarding the level of service offered, this tool is more oriented toward smaller-scale businesses, individual freelancers, and web agency projects.
Linkody
Overview of Features
Linkody is dedicated to backlink monitoring, with the ability to easily track, analyze, and manage backlinks.
Key features include:
- Real-time backlink monitoring
- Competitor backlink analysis
- SEO metrics integration
- Anchor text analysis
- PDF white-label reports
- Multi-user access
Strengths and Weaknesses Compared to Ahrefs
Strengths:
- Affordable backlink tracking
- Real-time updates
- Simple and easy to use
- Competitor link analysis
- PDF White-Label reporting
- Integrated SEO metrics
Weaknesses:
- Smaller backlink database
- No keyword research tools
- No content or site audit features
- Weaker competitive analysis
- No PPC or paid search insights
Target Audience
Linkody is ideal for:
- SEO professionals and agencies whose main focus is backlink tracking.
- Freelancers and small businesses who require an affordable link monitoring tool.
- Digital marketers and link builders who require competitor link analysis.
- E-commerce and niche websites operating affiliate and outreach link-building strategies.
Pricing Details
Linkody offers five pricing plans, depending on the number of monitored domains and backlinks:
- Webmaster – $14.90/month, 2 domains, 500 tracked links, 1 user.
- Advanced – $24.90/month, 5 domains, 2,000 links, 1 user.
- Pro – $49.90/month, 20 domains, 5,000 links, 3 users.
- Agency – $99.90/month, 50 domains, 20,000 links, 5 users.
- Agency XL – $153.90/month, 100 domains, 50,000 links, 10 users.
30-day free trial available in all plans.
Verdict
Linkody is among Ahrefs alternatives for those focused on pure backlink tracking and competitor analysis for link-building. It provides budget-friendly pricing with real-time monitoring.
Conclusions
Ahrefs is a big name in the world of SEO but not the only player in town. Whether it be price, the focus of their features, or ease of use that you want from the best Ahrefs competitor, there is a pretty strong cast of Ahrefs competitors out there.
If backlink analysis is a priority, then the best options would be Majestic SEO and Linkody. For an overall SEO suite, SE Ranking and SEMrush provide comprehensive features. Meanwhile, Ubersuggest and Sitechecker offer budget-friendly and user-friendly options.
Ultimately, the best Ahrefs competitor for you depends on your specific SEO needs, budget, and workflow. Be sure to use free trials or demos before upgrading to any paid plan. By testing a few tools, you’ll find one that really fits your goals.
