Sonoma County Vintners Names Emilie Eliason as Interim Executive Director
August 11, 2025 (Santa Rosa, CA) — The Sonoma County Vintners (SCV) Board of Directors has named Emilie Eliason as Interim Executive Director. She will guide the organization through the transition as Michael Haney departs from the role.
Emilie Eliason has worked in the premium wine and spirits business for almost two decades. Most recently, she has been advising founders, boards and leadership teams on strategic planning, brand development and M&A readiness across the wine, beverage and luxury goods sectors. Prior to joining SCV, Emilie served as the CEO of Truett Hurst Winery and General Manager at Geodesy Wine, a social enterprise brand supporting young women’s leadership programs.
She began her wine career at Diageo in brand marketing and has also held marketing and sales roles at Treasury Wine Estates, J Vineyards & Winery and E & J Gallo. She has extensive experience in brand strategy, creating omnichannel marketing, and direct-to-consumer business growth. Earlier in her career, Emilie worked at Clorox and Yahoo! in brand marketing and market research.
Emilie holds a bachelor’s degree in psychology from Amherst College and an MBA from Stanford University’s Graduate School of Business.
Sonoma County Vintners will host a state of the union meeting for the wine community to meet Emilie in person along with SCV Board members at Bacchus Landing on Wednesday, August, 27, 3:00-5:00 p.m.
About Sonoma County Vintners
Sonoma County Vintners (SCV) connects Sonoma County Wine and the global marketplace for the sustainable growth and prosperity of our members and community. SCV represents over 250 wineries throughout the county. The organization actively promotes Sonoma County and its world-class wineries through educational programming and marketing initiatives; advocates for its members at local, state and federal levels; and contributes to the local communities through Sonoma County Vintners Foundation. Sonoma County Wine Celebration, its annual fundraiser, benefits nonprofit organizations throughout the region.
About Sonoma County Vintners Foundation
Sonoma County Vintners Foundation provides support to the local community through philanthropy and charitable giving. Sonoma County Vintners Foundation (SCVF) is an accredited 501c(3) nonprofit organization founded in 1988. Its purpose is to consistently support local nonprofit organizations that address issues within the Sonoma County community. SCVF cultivates a vibrant and diverse Sonoma County by elevating lives through charitable events and philanthropic giving. Fundraising efforts have a direct impact in the areas of education & literacy, health & human services, the environment and arts & culture. With SCVF’s many initiatives including the Emergency Relief Fund, the organization is able to impact all needs, ranging from the immediate to the long term. Learn more at sonomawine.com/foundation.
