{"id":132028,"date":"2025-03-14T02:55:06","date_gmt":"2025-03-14T02:55:06","guid":{"rendered":"https:\/\/som2nypost.com\/business\/marketing\/7-paths-to-a-successful-startup\/"},"modified":"2025-03-14T02:55:06","modified_gmt":"2025-03-14T02:55:06","slug":"7-paths-to-a-successful-startup","status":"publish","type":"post","link":"https:\/\/som2nypost.com\/?p=132028","title":{"rendered":"7 Paths to a Successful Startup"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div id=\"\">\n<p><iframe loading=\"lazy\" src=\"https:\/\/playlist.megaphone.fm?e=ETTTE9374521295&amp;light=true\" width=\"100%\" height=\"200\" frameborder=\"0\" scrolling=\"no\"><\/iframe><\/p>\n<h3><a href=\"https:\/\/pdst.fm\/e\/traffic.megaphone.fm\/ETTTE9374521295.mp3?updated=1741858380\" target=\"_blank\" rel=\"noopener\"><strong>The Duct Tape Marketing Podcast with <strong>Lori Rosenkopf<\/strong><\/strong><\/a><\/h3>\n<p style=\"text-align: left;\"><a href=\"https:\/\/pdst.fm\/e\/traffic.megaphone.fm\/ETTTE9374521295.mp3?updated=1741858380\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-82251 alignleft\" src=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/03\/New-DTM-Podcast-Graphics-3-300x300.jpg\" alt=\"\" width=\"300\" height=\"300\" srcset=\"https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/03\/New-DTM-Podcast-Graphics-3-300x300.jpg 300w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/03\/New-DTM-Podcast-Graphics-3-1024x1024.jpg 1024w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/03\/New-DTM-Podcast-Graphics-3-150x150.jpg 150w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/03\/New-DTM-Podcast-Graphics-3-768x768.jpg 768w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/03\/New-DTM-Podcast-Graphics-3-75x75.jpg 75w , https:\/\/149781471.v2.pressablecdn.com\/wp-content\/uploads\/2025\/03\/New-DTM-Podcast-Graphics-3.jpg 1080w \" sizes=\"auto, (max-width: 300px) 100vw, 300px\"\/><\/a>In this episode of the <em data-start=\"65\" data-end=\"94\">Duct Tape Marketing Podcast<\/em>, I interviewed Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of <a href=\"https:\/\/amzn.to\/41vVJKz\" target=\"_blank\" rel=\"noopener\"><em data-start=\"196\" data-end=\"309\">Unstoppable Entrepreneurs: Seven Paths for Unleashing Successful Startups and Creating Value Through Innovation<\/em><\/a>. Lori\u2019s research on entrepreneurship, business growth, and innovation has been published in top academic journals, and she has spent years studying what truly sets successful entrepreneurs apart.<\/p>\n<p data-start=\"513\" data-end=\"903\">During our conversation, Lori shared insights from her book, focusing on the seven distinct paths to startup success. She highlighted the importance of resilience, adaptability, and business strategy, emphasizing that there is no single formula for success. From bootstrapping a business to leveraging venture capital, each path offers unique opportunities and challenges.<\/p>\n<h3 style=\"text-align: left;\">Key Takeaways:<\/h3>\n<ul>\n<li data-start=\"1126\" data-end=\"1246\">\n<p data-start=\"953\" data-end=\"1140\"><strong data-start=\"955\" data-end=\"998\">Startup success isn\u2019t one-size-fits-all<\/strong> \u2013 Entrepreneurs can achieve success through multiple pathways, including <strong data-start=\"1072\" data-end=\"1137\">business innovation, technology startups, and business pivots<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1126\" data-end=\"1246\">\n<p data-start=\"953\" data-end=\"1140\"><strong data-start=\"1144\" data-end=\"1179\">Bootstrapping builds resilience<\/strong> \u2013 Many successful founders delay seeking <strong data-start=\"1221\" data-end=\"1240\">startup funding<\/strong>, giving them more control over their vision and <strong data-start=\"1289\" data-end=\"1319\">business growth strategies<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1126\" data-end=\"1246\">\n<p data-start=\"953\" data-end=\"1140\"><strong data-start=\"1326\" data-end=\"1360\">Recombination fuels innovation<\/strong> \u2013 Entrepreneurs who blend unique experiences and skills often discover breakthrough ideas that lead to <strong data-start=\"1464\" data-end=\"1484\">business success<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1126\" data-end=\"1246\">\n<p data-start=\"953\" data-end=\"1140\"><strong data-start=\"1491\" data-end=\"1510\">Mindset matters<\/strong> \u2013 A strong <strong data-start=\"1522\" data-end=\"1549\">entrepreneurial mindset<\/strong> helps business owners navigate <strong data-start=\"1581\" data-end=\"1603\">startup challenges<\/strong> and seize growth opportunities.<\/p>\n<\/li>\n<li data-start=\"1126\" data-end=\"1246\">\n<p data-start=\"953\" data-end=\"1140\"><strong data-start=\"1641\" data-end=\"1685\">Pivoting can lead to major breakthroughs<\/strong> \u2013 The ability to adapt and shift direction is a key trait of thriving <strong data-start=\"1756\" data-end=\"1781\">small business owners<\/strong>.<\/p>\n<\/li>\n<li data-start=\"1126\" data-end=\"1246\">\n<p data-start=\"953\" data-end=\"1140\"><strong data-start=\"1788\" data-end=\"1830\">Funding isn\u2019t the only path to scaling<\/strong> \u2013 While <strong data-start=\"1839\" data-end=\"1858\">venture capital<\/strong> is one route, many startups achieve <strong data-start=\"1895\" data-end=\"1918\">business resilience<\/strong> by reinvesting profits and expanding strategically.<\/p>\n<\/li>\n<li data-start=\"1126\" data-end=\"1246\">\n<p data-start=\"953\" data-end=\"1140\"><strong data-start=\"1976\" data-end=\"2014\">Success takes time and persistence<\/strong> \u2013 The media highlights overnight success stories, but real entrepreneurship is about <strong data-start=\"2100\" data-end=\"2155\">long-term strategy, innovation, and problem-solving<\/strong>.<\/p>\n<\/li>\n<\/ul>\n<h3>Chapters:<\/h3>\n<ul>\n<li>[00:09] Introducing Lori Rosenkopf<\/li>\n<li>[00:53] Telling Real Entrepreneur Stories<\/li>\n<li>[03:59] The Six R\u2019s<\/li>\n<li>[06:33] The Realities of Disrupting the Market<\/li>\n<li>[07:37] Bootstrapping<\/li>\n<li>[09:58] Technology Commercializers<\/li>\n<li>[11:17] Accidental Entrepreneur<\/li>\n<li>[15:20] Defining Innovation<\/li>\n<\/ul>\n<h3>More About<strong> Lori Rosenkopf:\u00a0<\/strong><\/h3>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>The Duct Tape Marketing Podcast with Lori Rosenkopf In this episode of the Duct Tape Marketing Podcast, I interviewed Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: Seven Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori\u2019s research on entrepreneurship, business growth, and innovation has been [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":132029,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[98],"tags":[57319,21458,11439,11120],"dealstore":[],"offerexpiration":[],"class_list":["post-132028","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-marketing","tag-lori-rosenkopf","tag-paths","tag-startup","tag-successful"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>7 Paths to a Successful Startup - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/som2nypost.com\/?p=132028\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"7 Paths to a Successful Startup - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"The Duct Tape Marketing Podcast with Lori Rosenkopf In this episode of the Duct Tape Marketing Podcast, I interviewed Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: Seven Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori\u2019s research on entrepreneurship, business growth, and innovation has been [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/som2nypost.com\/?p=132028\" \/>\n<meta property=\"og:site_name\" content=\"Som2ny Network\" \/>\n<meta property=\"article:published_time\" content=\"2025-03-14T02:55:06+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1440\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/som2nypost.com\/?p=132028#article\",\"isPartOf\":{\"@id\":\"https:\/\/som2nypost.com\/?p=132028\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/som2nypost.com\/#\/schema\/person\/a66cfe5cdcbceba9b5562fe085bcaba4\"},\"headline\":\"7 Paths to a Successful Startup\",\"datePublished\":\"2025-03-14T02:55:06+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/som2nypost.com\/?p=132028\"},\"wordCount\":307,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/som2nypost.com\/#organization\"},\"image\":{\"@id\":\"https:\/\/som2nypost.com\/?p=132028#primaryimage\"},\"thumbnailUrl\":\"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg\",\"keywords\":[\"Lori Rosenkopf\",\"Paths\",\"startup\",\"Successful\"],\"articleSection\":[\"Marketing\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/som2nypost.com\/?p=132028#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/som2nypost.com\/?p=132028\",\"url\":\"https:\/\/som2nypost.com\/?p=132028\",\"name\":\"7 Paths to a Successful Startup - Som2ny Network\",\"isPartOf\":{\"@id\":\"https:\/\/som2nypost.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/som2nypost.com\/?p=132028#primaryimage\"},\"image\":{\"@id\":\"https:\/\/som2nypost.com\/?p=132028#primaryimage\"},\"thumbnailUrl\":\"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg\",\"datePublished\":\"2025-03-14T02:55:06+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/som2nypost.com\/?p=132028#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/som2nypost.com\/?p=132028\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/som2nypost.com\/?p=132028#primaryimage\",\"url\":\"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg\",\"contentUrl\":\"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg\",\"width\":2560,\"height\":1440},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/som2nypost.com\/?p=132028#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/som2nypost.com\/?bp_activities=1\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"7 Paths to a Successful Startup\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/som2nypost.com\/#website\",\"url\":\"https:\/\/som2nypost.com\/\",\"name\":\"Som2ny Network\",\"description\":\"Daily Deals\",\"publisher\":{\"@id\":\"https:\/\/som2nypost.com\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/som2nypost.com\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/som2nypost.com\/#organization\",\"name\":\"Som2ny Network\",\"url\":\"https:\/\/som2nypost.com\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/som2nypost.com\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/som2nypost.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"contentUrl\":\"https:\/\/som2nypost.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png\",\"width\":300,\"height\":86,\"caption\":\"Som2ny Network\"},\"image\":{\"@id\":\"https:\/\/som2nypost.com\/#\/schema\/logo\/image\/\"}},{\"@type\":\"Person\",\"@id\":\"https:\/\/som2nypost.com\/#\/schema\/person\/a66cfe5cdcbceba9b5562fe085bcaba4\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/som2nypost.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Fsom2nypost.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Fsom2nypost.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png\",\"caption\":\"admin\"},\"sameAs\":[\"https:\/\/som2nypost.com\"],\"url\":\"https:\/\/som2nypost.com\/?author=1\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"7 Paths to a Successful Startup - Som2ny Network","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/som2nypost.com\/?p=132028","og_locale":"en_US","og_type":"article","og_title":"7 Paths to a Successful Startup - Som2ny Network","og_description":"The Duct Tape Marketing Podcast with Lori Rosenkopf In this episode of the Duct Tape Marketing Podcast, I interviewed Lori Rosenkopf, Vice Dean of Entrepreneurship at the Wharton School and author of Unstoppable Entrepreneurs: Seven Paths for Unleashing Successful Startups and Creating Value Through Innovation. Lori\u2019s research on entrepreneurship, business growth, and innovation has been [&hellip;]","og_url":"https:\/\/som2nypost.com\/?p=132028","og_site_name":"Som2ny Network","article_published_time":"2025-03-14T02:55:06+00:00","og_image":[{"width":2560,"height":1440,"url":"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_misc":{"Written by":"admin","Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/som2nypost.com\/?p=132028#article","isPartOf":{"@id":"https:\/\/som2nypost.com\/?p=132028"},"author":{"name":"admin","@id":"https:\/\/som2nypost.com\/#\/schema\/person\/a66cfe5cdcbceba9b5562fe085bcaba4"},"headline":"7 Paths to a Successful Startup","datePublished":"2025-03-14T02:55:06+00:00","mainEntityOfPage":{"@id":"https:\/\/som2nypost.com\/?p=132028"},"wordCount":307,"commentCount":0,"publisher":{"@id":"https:\/\/som2nypost.com\/#organization"},"image":{"@id":"https:\/\/som2nypost.com\/?p=132028#primaryimage"},"thumbnailUrl":"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg","keywords":["Lori Rosenkopf","Paths","startup","Successful"],"articleSection":["Marketing"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/som2nypost.com\/?p=132028#respond"]}]},{"@type":"WebPage","@id":"https:\/\/som2nypost.com\/?p=132028","url":"https:\/\/som2nypost.com\/?p=132028","name":"7 Paths to a Successful Startup - Som2ny Network","isPartOf":{"@id":"https:\/\/som2nypost.com\/#website"},"primaryImageOfPage":{"@id":"https:\/\/som2nypost.com\/?p=132028#primaryimage"},"image":{"@id":"https:\/\/som2nypost.com\/?p=132028#primaryimage"},"thumbnailUrl":"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg","datePublished":"2025-03-14T02:55:06+00:00","breadcrumb":{"@id":"https:\/\/som2nypost.com\/?p=132028#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/som2nypost.com\/?p=132028"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/som2nypost.com\/?p=132028#primaryimage","url":"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg","contentUrl":"https:\/\/som2nypost.com\/wp-content\/uploads\/2025\/03\/international-business-team-talking-to-african-wom-2025-02-20-05-49-40-utc-scaled.jpg","width":2560,"height":1440},{"@type":"BreadcrumbList","@id":"https:\/\/som2nypost.com\/?p=132028#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/som2nypost.com\/?bp_activities=1"},{"@type":"ListItem","position":2,"name":"7 Paths to a Successful Startup"}]},{"@type":"WebSite","@id":"https:\/\/som2nypost.com\/#website","url":"https:\/\/som2nypost.com\/","name":"Som2ny Network","description":"Daily Deals","publisher":{"@id":"https:\/\/som2nypost.com\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/som2nypost.com\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/som2nypost.com\/#organization","name":"Som2ny Network","url":"https:\/\/som2nypost.com\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/som2nypost.com\/#\/schema\/logo\/image\/","url":"https:\/\/som2nypost.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","contentUrl":"https:\/\/som2nypost.com\/wp-content\/uploads\/2026\/07\/4a0953c4-logo-300x86-1.png","width":300,"height":86,"caption":"Som2ny Network"},"image":{"@id":"https:\/\/som2nypost.com\/#\/schema\/logo\/image\/"}},{"@type":"Person","@id":"https:\/\/som2nypost.com\/#\/schema\/person\/a66cfe5cdcbceba9b5562fe085bcaba4","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/som2nypost.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Fsom2nypost.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/729ae85bf62b9917e93538db2f2688ca?s=96&r=g&default=https%3A%2F%2Fsom2nypost.com%2Fwp-content%2Fplugins%2Fbuddypress-first-letter-avatar%2Fimages%2Fdefault%2F96%2Flatin_a.png","caption":"admin"},"sameAs":["https:\/\/som2nypost.com"],"url":"https:\/\/som2nypost.com\/?author=1"}]}},"_links":{"self":[{"href":"https:\/\/som2nypost.com\/index.php?rest_route=\/wp\/v2\/posts\/132028","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/som2nypost.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/som2nypost.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/som2nypost.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/som2nypost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=132028"}],"version-history":[{"count":0,"href":"https:\/\/som2nypost.com\/index.php?rest_route=\/wp\/v2\/posts\/132028\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/som2nypost.com\/index.php?rest_route=\/wp\/v2\/media\/132029"}],"wp:attachment":[{"href":"https:\/\/som2nypost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=132028"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/som2nypost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=132028"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/som2nypost.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=132028"},{"taxonomy":"dealstore","embeddable":true,"href":"https:\/\/som2nypost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fdealstore&post=132028"},{"taxonomy":"offerexpiration","embeddable":true,"href":"https:\/\/som2nypost.com\/index.php?rest_route=%2Fwp%2Fv2%2Fofferexpiration&post=132028"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}