{"id":170477,"date":"2025-04-04T06:44:05","date_gmt":"2025-04-04T06:44:05","guid":{"rendered":"https:\/\/som2nypost.com\/business\/marketing\/everything-you-could-want-to-know-about-ai-martech-stacks-and-the-2025-marketing-technology-landscape-chief-marketing-technologist\/"},"modified":"2025-04-04T06:44:05","modified_gmt":"2025-04-04T06:44:05","slug":"everything-you-could-want-to-know-about-ai-martech-stacks-and-the-2025-marketing-technology-landscape-chief-marketing-technologist","status":"publish","type":"post","link":"https:\/\/som2nypost.com\/?p=170477","title":{"rendered":"Everything you could want to know about AI, martech stacks, and the 2025 marketing technology landscape \u2013 Chief Marketing Technologist"},"content":{"rendered":"


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\"#MartechDay\"#MartechDay<\/a><\/figure>\n

Sorry I\u2019ve been a bit quiet this past month. I\u2019ve been heads down on research for our State of Martech 2025<\/em> report that we\u2019ll be releasing on #MartechDay<\/strong><\/a> \u2014\u00a0May 6 \u2014 along with the 2025 marketing technology landscape. And the 2025 Stackie Awards<\/a>. And a series of zero-fluff interviews with six industry leaders who are sponsoring our event this year.<\/p>\n

We\u2019ll unveil it all in a big, free virtual event<\/a> that you\u2019re invited to.<\/p>\n

Trust me, you\u2019re not going to want to miss this. So take a moment right now to register for #MartechDay 2025<\/strong><\/a>. It\u2019s free to attend, whether you catch any of the sessions live on May 6 or watch them at your convenience on-demand. You\u2019ll also be the very first to get our full ~100-page report with all our data and analysis.<\/p>\n

The tl;dr<\/em> of our agenda: holy crap, there\u2019s a metric f-ton happening in martech right now.<\/p>\n

(That\u2019s a technical term, by the way.)<\/p>\n

In all seriousness, in my nearly four decades (!) of working in software and marketing, I\u2019ve never seen anything like this. The Internet revolution of the mid-90\u2019s comes close in its transformative power. But that took a good 10-20 years to play out. What\u2019s happening with AI right now is at least the same scale of disruptive innovation \u2014 but insanely accelerated, like watching a Loom video on 5X playback speed.<\/p>\n

Me and Frans Riemersma, my intrepid collaborator on this project, will do our best in a 60-minute keynote to break it down for you.<\/p>\n

Last year, the marketing technology landscape<\/strong><\/a> surpassed 14,000 commercial solutions \u2014 thanks in large part to the proliferation of AI-native martech startups. This year, did it grow? Shrink? Did the long-predicted apocalypse of VC-funded martech SaaS companies finally arrive? (I\u2019m looking at the answer right now and it\u2019s taking every ounce of my self-control not to give it away until #MartechDay<\/a>. It\u2019s\u2026 remarkable, in several ways.)<\/em><\/p>\n

\"Martech\"Martech<\/a><\/figure>\n

The long tail of specialized martech tools \u2014 including many new, AI-native ones that have popped up over the past couple of years \u2014 continues to be a fascinating mix of startups, vertical industry products, regional leaders, ecosystem entrepreneurs, and productized service-firm offerings. But the bigger story is the rapidly expanding hypertail<\/em><\/strong> of custom-built software that AI-powered low-code\/no-code platforms have supercharged by letting almost anyone create an app, an agent, or an automation by describing it in a prompt. It\u2019s conversational coding, without the code.<\/p>\n

As Andrej Karpathy noted, \u201cThe hottest new programming language is English.\u201d<\/p>\n

\"Approximate\"Approximate<\/a><\/figure>\n

In our keynote and report, we\u2019ll share the results of our survey of AI & Martech Stacks<\/strong>, revealing how marketing teams are incorporating AI at a more structural level into their marketing operations. Brace yourself, the word \u201cagentic\u201d may be used more than once. But we\u2019ll cut through the hype and focus on real adoption and the foundational shifts in stack architecture that we\u2019re seeing in the field.<\/p>\n

We\u2019ll walk through an updated version of the stylized new-gen martech stack that I shared last month<\/a>. (I\u2019ve decided that \u201csystems of knowledge\u201d is a more accurate description than \u201csystems of truth\u201d \u2014 for reasons we\u2019ll explain in our presentation.) In short: AI agents are changing employee experiences and customer experiences, but the core platforms and infrastructure of the martech stack are the foundations on which these agents operate. The stack needs to adapt, but it\u2019s not a wholesale replacement. At least not on the near horizon.<\/p>\n

\"The\"The<\/a><\/figure>\n

There\u2019s much more we\u2019ll cover, but hopefully this gives you a sense of what to expect.<\/p>\n

Following our keynote, executive experts from our six wonderful sponsors, who have made it possible for us to share all of this research at no cost to you, will join me and Frans for a series of candid fireside chats. These are not sales pitches. They\u2019re no-fluff discussions on the hard topics that these leaders are navigating with their companies and customers in the real world, working with many top brands worldwide:<\/p>\n