{"id":240751,"date":"2025-05-14T04:00:44","date_gmt":"2025-05-14T04:00:44","guid":{"rendered":"https:\/\/som2nypost.com\/business\/real-estate\/why-brokerages-need-a-door-3-strategy-creating-impact-through-customer-for-life-homeownership-support\/"},"modified":"2025-05-14T04:00:44","modified_gmt":"2025-05-14T04:00:44","slug":"why-brokerages-need-a-door-3-strategy-creating-impact-through-customer-for-life-homeownership-support","status":"publish","type":"post","link":"https:\/\/som2nypost.com\/?p=240751","title":{"rendered":"Why brokerages need a \u201cDoor #3\u201d strategy: Creating impact through customer-for-life homeownership support"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p><span style=\"font-weight: 400;\"><img fetchpriority=\"high\" decoding=\"async\" class=\"wp-image-51500 size-medium aligncenter\" src=\"https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-13-2025-10_18_31-AM-300x200.png\" alt=\"\" width=\"300\" height=\"200\" srcset=\"https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-13-2025-10_18_31-AM-300x200.png 300w, https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/05\/ChatGPT-Image-May-13-2025-10_18_31-AM.png 1536w\" sizes=\"(max-width: 300px) 100vw, 300px\"\/>Most real estate brands talk about adaptation. Some talk about disruption. But how many brokerages are talking about <\/span><i><span style=\"font-weight: 400;\">impact<\/span><\/i><span style=\"font-weight: 400;\">?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This week, our friends at <a href=\"https:\/\/www.deptagency.com\/?_gl=1%2A17re5lj%2A_up%2AMQ..%2A_gs%2AMQ..&amp;gclid=CjwKCAjw24vBBhABEiwANFG7yz5sdvtSG6YZTAftB1HjSs_dOnzxod5BSWlzMk_akD6sOMOLZlJZrhoCqioQAvD_BwE&amp;gbraid=0AAAAAC2o1wFKyd-RVy2mKCb0EiIayjqht\">DEPT Agency<\/a> (where our daughter <a href=\"https:\/\/www.linkedin.com\/in\/alex-lund-aa9a33198\/\">Alexandra Lund<\/a> works) posed a compelling question:<\/span><\/p>\n<blockquote>\n<p><span style=\"font-weight: 400;\">\u201cAmidst the constant change in today\u2019s marketplace, brands can choose to do more than just \u2018react\u2019 or \u2018adapt.\u2019 They can choose Door #3: Create impact.\u201d<\/span><\/p>\n<\/blockquote>\n<p><span style=\"font-weight: 400;\">That idea stuck with us \u2013 because too few brokerages walk through that third door.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">At WAV Group, we believe that lasting impact in real estate isn\u2019t about chasing the next lead or transaction. It\u2019s about building enduring value by supporting homeowners <\/span><i><span style=\"font-weight: 400;\">long after<\/span><\/i><span style=\"font-weight: 400;\"> the deal closes. And in today\u2019s market \u2013 where trust, loyalty, and relevance are all harder to earn \u2013 customer-for-life strategies aren\u2019t just a nice-to-have. They\u2019re your strategic differentiator.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">What does a purpose-driven, impactful brokerage look like?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Impactful brokerages go beyond leads, lead conversion and commission checks. They become a steady presence in the homeownership journey. That means showing up not just at closing, but:<\/span><\/p>\n<ul>\n<li><b>When they need help with home maintenance<\/b><\/li>\n<li><b>When the HVAC breaks down.<\/b><\/li>\n<li><b>When mortgage rates drop.<\/b><\/li>\n<li><b>When their child moves out and needs to rent an apartment<\/b><\/li>\n<li><b>When it\u2019s time to renovate, refinance, or relocate.<\/b><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">They deliver value across the entire lifecycle of ownership \u2013 and in doing so, build something far more valuable than lead pipelines: they build relationships.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Where purpose meets technology: Homeowner.ai<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">One of the best examples we\u2019ve seen of this philosophy in action is <\/span><a href=\"https:\/\/homeowner.ai\/\"><b>Homeowner.ai<\/b><\/a><span style=\"font-weight: 400;\"> \u2013 a technology platform designed to help brokerages stay connected to their past clients in a meaningful, modern way. We just produced 3 days of video content where consumers emphatically shared that they need help understanding how to take care of their home.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Rather than sending impersonal newsletters or forgetting clients after closing, Homeowner.ai gives brokerages a <\/span><b>branded home portal<\/b><span style=\"font-weight: 400;\"> for everyone they know \u2013 friends, neighbors, past clients, prospects \u2013 everyone can:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Track their home\u2019s value and equity position<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Manage maintenance and home services<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Explore refinance, insurance, and remodel opportunities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Receive hyper-local advice \u2013 not generic spam<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">It\u2019s all about their home.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">It\u2019s not just technology for technology\u2019s sake. It\u2019s software in service of the homeowner. That\u2019s impact. And yes \u2013 this is a plug for <\/span><a href=\"http:\/\/homeowner.ai\/\"><span style=\"font-weight: 400;\">Homeowner.ai<\/span><\/a><span style=\"font-weight: 400;\"> and we are investors in that company. If you are an MLS \u2013 you know the product as OneHomeower from Cotality. In title, it\u2019s known under Fidelity\u2019s brand as Live inHere. Every brand can whitelabel the service for their business. We have also invested in MooveGuru and iGo.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Brokerages leading the way: Meet Amy Stockberger<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">On our upcoming <\/span><b>WAV Group webinar<\/b><span style=\"font-weight: 400;\">, we\u2019ll be joined by <\/span><a href=\"https:\/\/www.linkedin.com\/in\/amystockberger\/\"><b>Amy Stockberger<\/b><\/a><span style=\"font-weight: 400;\">, a powerhouse independent broker in Sioux Falls, South Dakota, who\u2019s built her entire business, <a href=\"https:\/\/www.amystockberger.com\/\">Amy Stockberger Real Estate<\/a>, on customer-for-life principles.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Amy\u2019s system doesn\u2019t just generate repeat and referral business \u2013 it <\/span><i><span style=\"font-weight: 400;\">compounds<\/span><\/i><span style=\"font-weight: 400;\"> trust. With the support of tools like Homeowner.ai and a relentless focus on post-close engagement, her team has become a market share leader despite its size. Yes, her company is #1 in South Dakota, and #1 in her market.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter size-full wp-image-51316\" src=\"https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/04\/2-Dominating-Your-Market-x800.png\" alt=\"\" width=\"800\" height=\"200\" srcset=\"https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/04\/2-Dominating-Your-Market-x800-200x50.png 200w, https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/04\/2-Dominating-Your-Market-x800-300x75.png 300w, https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/04\/2-Dominating-Your-Market-x800-400x100.png 400w, https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/04\/2-Dominating-Your-Market-x800-500x125.png 500w, https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/04\/2-Dominating-Your-Market-x800-600x150.png 600w, https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/04\/2-Dominating-Your-Market-x800-700x175.png 700w, https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/04\/2-Dominating-Your-Market-x800-768x192.png 768w, https:\/\/www.wavgroup.com\/wp-content\/uploads\/2025\/04\/2-Dominating-Your-Market-x800.png 800w\" sizes=\"auto, (max-width: 800px) 100vw, 800px\"\/><\/p>\n<blockquote>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.wavgroup.com\/2025\/04\/22\/big-results-small-teams-how-independent-brokerages-are-winning-market-share\/\"><span style=\"font-weight: 400;\">Big Results, Small Teams: How Independent Brokerages Are Winning Market Share<\/span><\/a><\/p>\n<\/blockquote>\n<h2><span style=\"font-weight: 400;\">Final thought<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The path to impact isn\u2019t reserved for the biggest brands or budgets. It\u2019s for brokerages that are willing to change their mindset \u2013 from <\/span><i><span style=\"font-weight: 400;\">transactions<\/span><\/i><span style=\"font-weight: 400;\"> to <\/span><i><span style=\"font-weight: 400;\">relationships<\/span><\/i><span style=\"font-weight: 400;\">, from <\/span><i><span style=\"font-weight: 400;\">commission<\/span><\/i><span style=\"font-weight: 400;\"> to <\/span><i><span style=\"font-weight: 400;\">contribution<\/span><\/i><span style=\"font-weight: 400;\">.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Door #3 is wide open.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Will your brand walk through it? Reach out below!<\/span><\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>Most real estate brands talk about adaptation. Some talk about disruption. But how many brokerages are talking about impact? This week, our friends at DEPT Agency (where our daughter Alexandra Lund works) posed a compelling question: \u201cAmidst the constant change in today\u2019s marketplace, brands can choose to do more than just \u2018react\u2019 or \u2018adapt.\u2019 They [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":240752,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[99],"tags":[82770,11513,88557,2496,11477,4197,11636,952],"dealstore":[],"offerexpiration":[],"class_list":["post-240751","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-real-estate","tag-brokerages","tag-creating","tag-customerforlife","tag-door","tag-homeownership","tag-impact","tag-strategy","tag-support"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Why brokerages need a \u201cDoor #3\u201d strategy: Creating impact through customer-for-life homeownership support - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/som2nypost.com\/?p=240751\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Why brokerages need a \u201cDoor #3\u201d strategy: Creating impact through customer-for-life homeownership support - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"Most real estate brands talk about adaptation. 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