{"id":261108,"date":"2025-05-28T05:17:25","date_gmt":"2025-05-28T05:17:25","guid":{"rendered":"https:\/\/som2nypost.com\/animation\/golden-wolf-embraces-the-coca-cola-brain-freeze-motion-design\/"},"modified":"2025-05-28T05:17:25","modified_gmt":"2025-05-28T05:17:25","slug":"golden-wolf-embraces-the-coca-cola-brain-freeze-motion-design","status":"publish","type":"post","link":"https:\/\/som2nypost.com\/?p=261108","title":{"rendered":"Golden Wolf Embraces the Coca-Cola Brain Freeze – Motion design"},"content":{"rendered":"


\n<\/p>\n

\n
\n
\n
\n

Posted
\n\t\t\t\t\t\t\ton\t\t\t\t\t\t\tTuesday, May 27, 2025\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n<\/p><\/div>\n<\/p><\/div>\n<\/p><\/div>\n

<\/p>\n

Golden Wolf ECD Stefan Falconer (whose multi-media madness we track here<\/a>) energizes the launch of the Coca-Cola Frozen slushy with a chaotic, rapid-fire take on the cranial phenomenon of sphenopalatine ganglioneuralgia, aka brain freeze.<\/p>\n

From the team at Golden Wolf: \u201cRecognizing the oddly satisfying, shareable feeling of the \u2018brain freeze,\u2019 Coca-Cola transformed this universal experience into a powerful brand narrative, forging an authentic connection with today\u2019s Gen Z consumers. The brand challenged itself to make this invisible, universal sensation into a visible and ownable one.<\/p>\n

\u201cTo bring this vision to life, Coca-Cola partnered with WPP Open X led by Ogilvy Singapore, and Golden Wolf tasking us to translate the intense feeling of brain freeze into a series of explosive audio-visual narrative designs.\u201d
\u00a0
\u00a0
\"Coca-Cola<\/p>\n

\"Coca-Cola<\/p>\n

\"Coca-Cola<\/p>\n

\"Coca-Cola<\/p>\n

\"Coca-Cola
\u00a0
Client: Coca-Cola<\/p>\n

Agency: Hogarth, Ogilvy Singapore<\/p>\n

Production: Golden Wolf<\/a>
ECD: Stefan Falconer<\/a>
Managing Director: Dotti Sinnott
Studio Director: Henry Purrington
EP: Ginger Hanner
Director of Production: Heidi Stephenson
Associate Creative Director: Mathieu Durand
Senior Producer: Jade Jordan
Associate Talent Director: Beatriz Rodrigues
Production and Resource Support: Caitlyn Burnett
Technical Director: Ian Pinder
Marketing Coordinator: Pixie Barnes
Designer: Johnny Cardoso, Nick Stoney, Cendan Claiborne, Jonas Devacht, Lisett Ledon, Fernandez, Andy Cambiasso, Diego Rodriguez, Matthew Schoen, Jo\u00e3o Lavieri
Animator: Laurence Parsons, Tim Whiting, Yat Fung Leung, Mathieu Dellabe, Jo Baaklini, Stefan Ahmad
Compositor: Laurence Parsons, Yael Bloom, Ian Pinder, Stefan Ahmad
Junior Producer: Danielle Bordelon
Production & Resourcing Intern: Isobel Wilson
Motion Graphics: Andr\u00e9 Leite, Adri\u00e1n Domenech, Stefan Ahmad
Compositor: Jo Baaklini, Yael Bloom<\/p>\n

\t\t\t
\n\t\t
\n<\/rdf><\/p>\n

\t\t\t\"\"\/<\/a><\/p><\/div>\n