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Jess Fallon started her journey with <\/span>escalla<\/span> in 2019 as a Level 3 Digital Marketer apprentice at <\/span>Swansway<\/span> Motor Group. <\/span>Swansway<\/span> were looking for Digital Marketers to support its marketing efforts <\/span>in<\/span> car <\/span>dealerships across the <\/span>North West<\/span>.\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n Almost <\/span>four years since Jess completed her Digital Marketing apprenticeship with a distinction, she has now progressed to the role of Digital Marketing Executive at <\/span>Swansway\u2019s<\/span> head office. <\/span>As part of National Apprenticeship Week, we caught up with Jess to find out more about her journey.\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n Hi Jess. <\/span>Let\u2019s<\/span> go back to 2019. Can you tell us about what your<\/span> day-to-day role as an apprentice<\/span> looked like<\/span>?<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n I worked at <\/span>Stoke Audi, part of <\/span>Swansway<\/span> Motor Group, <\/span>as a digital marketing apprentice. I was responsible for taking photos and videos of cars, updating online <\/span><\/span>adverts,<\/span> and creating and scheduling social media content.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n What skills did you learn<\/span> throughout your apprenticeship<\/span>?<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n I learnt lots of important skills about the basics of online and offline marketing – this helped me to take a basic understanding into future roles. The apprenticeship also provided me with skills that have helped me to progress within the workplace.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n That\u2019s<\/span> great! <\/span>Did<\/span> you do any further training after your apprenticeship? If so, what did you do?<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n I have completed more advanced courses in Digital <\/span><\/span>Marketing,<\/span> and I am now completing training in HTML.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n I\u2019ve<\/span> progressed to be a <\/span>Digital Marketing Executive<\/span> working at the head office.\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n How do you think the apprenticeship helped you to get where you are?<\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n I have remained with the same business since I started my apprenticeship. The course has <\/span>definitely helped<\/span> me as I gained skills that I have continued to work on throughout my roles in Digital Marketing<\/span>.\u00a0\u00a0<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n<\/div>\n What attracted you to an apprenticeship?<\/span>\u00a0<\/span><\/span><\/span><\/p>\n<\/div>\n The ability to gain a qualification and continue to learn and progress whilst being in a working environment. I thought an apprenticeship would be the perfect combination as I could continue to study whilst gaining practical experience at the same time.<\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n Can you describe the support and guidance you received from your <\/span>trainer<\/span> and employer <\/span>during your apprenticeship, and how it helped shape your career progression?<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n I gained fantastic support from Emma at <\/span>e<\/span>scalla<\/span> especially. Emma was fantastic at delivering the apprenticeship content, helping me to pass the qualification. The Marketing Team here at <\/span>Swansway<\/span> also massively shaped my career, they provided me with support as an <\/span>apprenticeship and have allowed my career to progress with the move to the <\/span><\/span>company’s<\/span> central marketing team.<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n What was the hardest thing about being an apprentice?<\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n Combining <\/span>studying<\/span> with working <\/span>on the job<\/span> was hard, as time management had to be a priority, but <\/span>it <\/span>was also the most rewarding part. I was able to continue with training whilst progressing in the workplace.<\/span><\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n Would you recommend an apprenticeship?<\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n I would highly recommend an apprenticeship as everything you learn is valuable, you can consistently relate everything learned back to practical work. This makes for a well-rounded education and provides <\/span>additional<\/span> skills to be used in the workplace.<\/span><\/span>\u00a0<\/span><\/span><\/span><\/p>\n<\/div>\n Thank you so much Jess for your inspiring insight! We love to see our apprentices go on to carve a successful career in their chosen industry. We <\/span>can\u2019t<\/span> wait to see what you do next!<\/span><\/span>\u00a0<\/span><\/span><\/p>\n<\/div>\n Are you considering completing an apprenticeship as your next career move? We offer apprenticeships in Marketing, IT and more. Find out more. <\/a><\/span>\u00a0<\/span><\/a><\/span><\/p>\n<\/div>\n<\/div>\n