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The fastest growing limoncello brand in the UK on-trade is zesting up the nation<\/em><\/strong>[1]<\/em><\/strong><\/a><\/p>\n Following a standout year as the fastest-growing limoncello brand in the UK on-trade<\/strong> Growing in popularity, lemon has become the second fastest-growing cocktail flavour in the UK Consumers will now have the chance to enjoy Isolabella\u2019s hero serve, the Limoncello Spritz,<\/strong>\u00a0at key Mitchells & Butlers venues, including All Bar One<\/strong>, Browns Brasserie & Bar <\/strong>and Miller & Carter<\/strong>, with its bright and zippy, on-trend flavour. Guests can also enjoy Isolabella\u2019s signature Limoncello shot<\/strong>, perfect as a sophisticated after-dinner digestif, or for getting parties started this summer. Excitingly, consumers can now watch out for the Isolabella Limoncello Spritz as part of Bottomless Brunch promotions across the venues.<\/p>\n The partnership also includes team training, including a bespoke video developed by the Isolabella team, to clearly communicate the brand USPs and ensure consistent messaging about the spritz serve. The aim of these ongoing training and engagement initiatives is to maintain momentum and brand consistency at the point of sale within the on-trade. The activation will also be supported through social media campaigns and paid-for influencer support.<\/p>\n Speaking about the activation, Peter Dries, Regional Trade Marketing Director \u2013 Northwest Europe at Disaronno International<\/strong>\u00a0says: \u201cWe\u2019re delighted to partner with Mitchells & Butlers this summer to reach even more consumers nationwide with Isolabella Limoncello. We know that drinkers\u2019 preferences are continuing to shift towards citrus flavours, which means a big opportunity for the Limoncello Spritz serve this year. Looking ahead, the focus for Isolabella Limoncello remains on developing the serve for year-round appeal, extending on-trade partnerships, and using social media as a tool to build the brand and reinforce consumer trust as a new drink on the market.<\/p>\n Scott Douglas, On-Trade Sales Director at Disaronno International UK says<\/strong>: \u201cOur partnership with Mitchells & Butlers emphasises our commitment to strong, collaborative on-trade relationships, with a focus on launching NPD that delivers tangible commercial impact driving both volume and value for our customers. This summer, Isolabella Limoncello takes its next step in growing its on-trade presence with this partnership, bringing a taste of Sicilian sunshine to Britain this summer\u2026 one refreshing spritz at a time!\u201d<\/p>\n Upcoming Isolabella Limoncello Roadshow locations and dates:<\/u><\/strong><\/p>\n London<\/strong><\/p>\n Bristol where we will sponsor the parties at:<\/strong><\/p>\n For more information, keep an eye on Isolabella Limoncello\u2019s Instagram page\u00a0here<\/a>.<\/p>\n\n
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