{"id":353733,"date":"2026-07-07T19:23:10","date_gmt":"2026-07-07T19:23:10","guid":{"rendered":"https:\/\/som2nypost.com\/uncategorized\/the-watch-guys-the-watch-brand-explosion\/"},"modified":"2026-07-07T19:23:10","modified_gmt":"2026-07-07T19:23:10","slug":"the-watch-guys-the-watch-brand-explosion","status":"publish","type":"post","link":"https:\/\/som2nypost.com\/?p=353733","title":{"rendered":"The Watch Guys: The Watch Brand Explosion"},"content":{"rendered":"


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As someone who has been in the watch and jewelry industry for over 50 years, the recent explosion of new start-up watch brands has been startling. Almost overnight several dozen new brands have appeared, almost all started with “kick-starter” or other venture capital.\u00a0 These watches share several obvious similarities including expensive, well designed web pages, massive internet advertising and clever, captivating back-stories, which may, or may not be true.<\/span>

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\nUnder the hood they also have similarities the buyer might never notice.\u00a0 Almost all are made in China, using Chinese or Japanese movements and little or no technological improvements.\u00a0 They are instead being sold on styling and marketing prowess.\u00a0 And, quite honestly, most of these companies will not be around in a year or two.<\/span>

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\nThere is nothing wrong with selling style or story.\u00a0 Many customers want the newest, most unique looking watch.\u00a0 And at around $200.00 average retail, the watches are not unfairly priced, although keep in mind you are mostly paying for web designers, copywriters and fashion photographers, not the actual watches themselves.\u00a0 Similar quality watches (made in the same Chinese factories) are available at your local discount store for around $30.00, but with old names of companies long past their glory.<\/span>

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\nHidden amide the myriad of glitzy new brands are a few companies genuinely making watches and seriously innovating new manufacturing techniques.<\/b>\u00a0 These companies are genuinely advancing the art of watchmaking, not just slapping fresh paint on an old product.\u00a0 One of the most innovative today is Armourlite in Miami, Florida. ArmourLite Watch Company is an American company that designs, assembles, and tests watches in the USA.<\/span>

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\nWe will be writing several upcoming blog posts about some of the interesting watch developments and manufacturing innovations from Armourlite, but I’ll mention one important innovation today – The Armourglass Shatterproof Crystal found on many (but not all) of their watches. Armourglass crystals are multi-layered and can withstand up to 6,000 Vickers, whereas most watch crystals can only withstand about 700. Using the same technology as bulletproof glass, Armourlite created a crystal that won\u2019t shatter even when one layer is compromised.<\/span>
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\nWe hope you’ll visit one (or all) of our three websites to see the complete Armourlite collection of innovative watches: Gem of the Day Armourlite Catalog<\/b><\/a>\u00a0or the Top Flight Watches Armourlite Catalog<\/b><\/a>.\u00a0 On our Time 4 Tritium Website, we’ve divided the Armourlite offerings into two different catalogs for easier shopping. Time4Tritum Armourlite Catalog<\/b><\/a> and Time4Tritium Isobright T100 Catalog<\/b><\/a><\/span><\/p>\n<\/div>\n\n","protected":false},"excerpt":{"rendered":"

As someone who has been in the watch and jewelry industry for over 50 years, the recent explosion of new start-up watch brands has been startling. Almost overnight several dozen new brands have appeared, almost all started with “kick-starter” or other venture capital.\u00a0 These watches share several obvious similarities including expensive, well designed web pages, […]<\/p>\n","protected":false},"author":1,"featured_media":353734,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[174943,174944,174945,109806,174946,120316],"tags":[374,13449,7982,395],"dealstore":[],"offerexpiration":[],"class_list":["post-353733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-armourglass","category-armourlite","category-isobright","category-kickstarter","category-shatterproof-crystal","category-watchmaking","tag-brand","tag-explosion","tag-guys","tag-watch"],"yoast_head":"\nThe Watch Guys: The Watch Brand Explosion - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/som2nypost.com\/?p=353733\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The Watch Guys: The Watch Brand Explosion - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"As someone who has been in the watch and jewelry industry for over 50 years, the recent explosion of new start-up watch brands has been startling. 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