\n<\/p>\n
In a unique approach to redefine the pest control industry\u2019s narrative, Terminix has launched a groundbreaking campaign, \u2018We Work With Pests<\/a>.\u2019 Originating from our philosophy, \u201cThe best bugs are the ones that stay outside your home,\u201d this campaign underscores the industrious efforts to ensure these uninvited guests remain where they belong \u2013 outside your home!<\/p>\n Moving from a unidimensional pest extermination approach to a more inclusive narrative, Terminix focuses on understanding pests\u2019 behavior to inhibit their unwanted visits effectively. As part of our comprehensive training program, Terminix equips our professionals with over 160 hours of industry knowledge, committed to delivering precision measures that ensure your home stays pest-free.<\/p>\n This enhanced perspective led to the birth of the \u2018We Work With Pests\u2019 campaign \u2013 a refreshing ripple in our industry\u2019s traditionally straightforward approach. It\u2019s not about working against the pests anymore, but rather working with them to understand their patterns, preferences and behaviors.<\/p>\n Creative storytelling is a compelling ingredient in presenting our Terminix values and work philosophy. The video spots included in this campaign, filmed right at Terminix HQ in Columbia, SC, creatively reflect this by portraying termites, mosquitos, roaches and rodents as everyday, albeit unusual, employees, partaking in typical office scenarios.<\/p>\n Interestingly, actual pest behavior heavily influenced our ads. Watch out for termites<\/a> munching away at cellulose wood, mosquitos<\/a> flocking around water bodies and rodents<\/a> busily scurrying along walls. It\u2019s all in the details<\/p>\n Our new approach includes a pleasant and approachable tone, wholly divergent from the expected gloomy, bug-filled content prevalent in the market. The campaign\u2019s unique, \u2018binge-worthy\u2019 style offers engaging and relevant content for audiences over cable, CTV, digital video and social media channels.<\/p>\n To further offer a peek behind the curtain, the \u2018Meet the Dude Who Plays the Terminix Termite\u2019 feature exemplifies the creative energy and personality driving out the Terminix brand. It showcases the real-life individuals who breathe life into the characters that represent pests, further reiterating how we go the extra mile to revolutionize pest control.<\/p>\n In the spirit of personifying pests and taking creativity up a notch, the \u201cMeet the Dude Who Plays the Terminix Termite\u201d article unveils the buzz-worthy character of the Terminix Termite. Presented as a regular \u2019employee\u2019 at the company, this quirky character catapults the campaign\u2019s message to a new level while embodying the fun, accessible and friendly side of our Terminix team.<\/p>\n The man behind the Termite is more than just an actor (and we use that term lightly) in a suit \u2013 he embodies our dedication to understanding pests<\/a> thoroughly. This unveiling provides prospective customers with an inside look at the heart of our campaign, illustrating how we work cohesively with pest behavior, rather than against it. This unique brand personification combined with Terminix\u2019s extensive knowledge delivers a refreshing and lasting impact on our perception of pest management.<\/p>\n Our \u2018We Work With Pests\u2019 campaign paints an innovative picture going against the category status quo. This fresh perspective is geared to pivot the company from being just your standard Pest exterminators to changemakers in the pest control industry, utilizing knowledge, understanding and creativity to work with pests and make a lasting impact.<\/p>\n With well-researched behavior analysis, training and a dash of creativity, Terminix horrific household pests into captivating brand mascots. This novel approach in the realm of pest control ensures that the best bugs \u2013 those that stay outside your home \u2013 merely remain as friendly neighborhood \u2019employees.\u2019 Now that\u2019s an unexpected job role, isn\u2019t it?<\/p>\n Diving Deep into the \u2018We Work with Pests\u2019 Campaign<\/h2>\n
Perspective Meets Creativity With Video Ads<\/h2>\n
A Narrative Unlike Any Other<\/h2>\n
Personality Unleashed: Behind The Scenes<\/h2>\n
Unveiling the Terminix Termite<\/h2>\n
Terminix Makes a Difference<\/h2>\n