{"id":7053338,"date":"2026-09-01T02:38:50","date_gmt":"2026-09-01T02:38:50","guid":{"rendered":"https:\/\/som2nypost.com\/agriculture\/rooted-in-techs-ricardo-hernandez-urban-ag-news\/"},"modified":"2026-09-01T02:38:50","modified_gmt":"2026-09-01T02:38:50","slug":"rooted-in-techs-ricardo-hernandez-urban-ag-news","status":"publish","type":"post","link":"https:\/\/som2nypost.com\/?p=7053338","title":{"rendered":"Rooted-in-tech\u2019s Ricardo Hernandez \u2013 Urban Ag News"},"content":{"rendered":"


\n<\/p>\n

\n

By NC State University<\/a><\/p>\n

Over the past decade,\u00a0Ricardo Hernandez<\/a>\u00a0has blazed scientific trails aimed at making indoor farming higher yielding, more environmentally sustainable and more profitable. Determined to see his breakthroughs benefit farmers, he\u2019s now forging a new path as an entrepreneur.<\/p>\n

In December 2024, the NC\u00a0State University horticultural scientist launched\u00a0Rooted-in-tech<\/a>, a plant propagation company that will use the recipes he\u2019s developed for altering a range of indoor growing conditions to create seedlings that meet farmers\u2019 specific needs.<\/p>\n

\u201cThe goal,\u201d says Hernandez, an associate professor in the\u00a0Department of Horticultural Science<\/a>, \u201cis to provide higher-quality plants to U.S. growers of multiple horticultural crops, helping them with their bottom line, either by reducing their risk or by increasing their yield or by reducing the potential for infections and diseases.<\/p>\n

\u201cThrough many years of study, we\u2019ve learned which combination of levers to pull \u2014 whether that\u2019s light intensity, light color, carbon dioxide concentration, temperature, air flow, irrigation or nutrition \u2014 to deliver the perfect environment for producing high-quality plants that are more affordable,\u201d he adds.<\/p>\n

Growers will tell Rooted-in-tech what they want \u2014 for example, tomato seedlings that will bear fruit faster, disease-free strawberry plants or lettuce plants that tolerate flower initiation or bolting. The company will then grow and deliver seedlings to produce those results in commercial greenhouses, farm fields and gardens.<\/p>\n

Joining Seed2Grow<\/h3>\n

Hernandez is starting small in his home garage in Apex, with hopes of expanding into warehouse space in North Carolina before setting up additional indoor propagation facilities across the country.<\/p>\n

Soon after starting Rooted-in-tech in December 2024, Hernandez joined the\u00a0N.C. Plant Sciences Initiative<\/a>\u2019s\u00a0Seed2Grow<\/a>\u00a0program. The entrepreneurship program helps university faculty, students, young alumni and others bring NC\u00a0State plant sciences discoveries into the marketplace in ways that advance agriculture.<\/p>\n

Hernandez recently shared his motivation for starting Rooted-in-tech, his goals for the company and the steps he\u2019s taking to ensure entrepreneurial success.<\/p>\n

\"Grafted<\/figure>\n

Why did you decided to launch a startup company?<\/strong><\/h3>\n

Since I was doing my Ph.D. in controlled environment agriculture at the University of Arizona (from 2009 to 2013), my goal has been to translate the research output into tangible benefits to the community.<\/p>\n

We do a lot of nice scientific work, publish it and present it, and sometimes it seems it will just sit on a shelf, even though we know it can have an impact. I thought that one way to bridge the gap between discovery and adoption is by generating income out of this and showing, through improvements in dollars and cents, that it matters.<\/p>\n

What stage are you at with your company?<\/strong><\/h3>\n

We are at a very early stage, building on both the environmental recipes that we\u2019ve developed at the university to create better plants and the system we\u2019ve patented to deploy those recipes.<\/p>\n

I have a large two-car garage at home, and I installed a computer-controlled system for air conditioning and irrigation. Then I got the garage certified as a farm by the U.S. Department of Agriculture and licensed by the state as a nursery. We can do both certified organic and conventional production.<\/p>\n

Right now, we can create five different designs on the same plant. We\u2019re sending these designs to growers, asking them to plant them next to current plants and give us feedback and data on which of them is best. Are we able to outproduce? Are we cheaper? If we\u2019re not, can we tweak the design so it will be?<\/p>\n

We got our first order in January and have sold around 25,000 plants. We are working with two of the largest greenhouse tomato producers in the United States to test the product designs. Then we have smaller customers who may not be in a position to test multiple designs.<\/p>\n

We also have a trial with\u00a0Extension Master Gardeners<\/a>\u00a0around the state who are testing different designs of plants in different counties and providing us with feedback from the gardener\u2019s point of view.<\/p>\n

What are your current goals?<\/strong><\/h3>\n

The number one need right now is to open the first warehouse. It will be here in North Carolina for multiple reasons. I\u2019m here, of course, but more important, North Carolina is one of the most diverse states in terms of horticultural production in the United States.<\/p>\n

We have very vibrant strawberry, tomato and sweetpotato production, and all these crops, and others, require young transplants. So we are in a good place to develop and test the product market fit before expanding to other states.<\/p>\n

Why did you decide to join the N.C. PSI\u2019s Seed2Grow program?<\/strong><\/h3>\n

In past entrepreneurship endeavors and training, I was always the technical guy, the science guy. When my wife and I decided to spend all our savings on this, and as I built relationships with professional growers willing to trust us and open a small window for us to try our plants, I knew I needed to build my knowledge and experience on the business side.<\/p>\n

\n

I need to be talking to people that are funding startups. I need to be in this community, learning how to speak that language and how to be successful.<\/p>\n<\/blockquote>\n

I started by reaching out to some business owners that were able to scale up companies, and I asked them to recommend three books. I got a list of 12 books, and when I got through them, I felt I had a better foundation of what entrepreneurship would require from me and what mindsets I\u2019d have to change.<\/p>\n

I discussed it with my wife and said, \u201cThis is what I want to do. This is my path now. This is my second phase.\u201d<\/p>\n

And then I said to myself, \u201cI have a very strong science network, a strong technical network. But I have a very weak business and entrepreneurship network. I need to be talking to people that are funding startups. I need to be in this community, learning how to speak that language and how to be successful.\u201d<\/p>\n

I knew Seed2Grow would give me that exposure.<\/p>\n

I\u2019ve just started in the program, but I\u2019ve already gotten introductions to potential investors, and thanks to those introductions, I was able to pitch to investors specifically interested in agricultural innovation. Through these interactions, I\u2019ve gained so much.<\/p>\n

Where did this path toward becoming an ag tech entrepreneur begin?<\/strong><\/h3>\n

I have no idea! I grew up in a city in Mexico, and my backyard was a 5-foot-by-5-foot block of cement. There were no plants, just desert, plus desert, plus a concrete jungle.<\/p>\n

I started my undergraduate degree in mechanical engineering, but I always had this intrinsic curiosity about producing food and seeing the cycle of plant growth.<\/p>\n

\n

I have the perfect fusion of plant science, technology and engineering. And that\u2019s my happy place, knowing that my research can have a big impact on agriculture.<\/p>\n<\/blockquote>\n

When I told my mom that I was switching from mechanical engineering to agronomy, she cried. But my dad was very, \u201cYeah, go do it! You don\u2019t want to spend many hours in a garage building an airplane when you can be outside.\u201d<\/p>\n

I decided to transfer to another school for an agronomy degree. There, my favorite class was entomology, so I went on and got my master\u2019s in entomology. For my Ph.D.,\u00a0I gravitated back more to technology and specialized in plant physiology and controlled environment technology \u2014\u00a0and look at me now!\u00a0I\u2019m spending hours in the garage building a growing system.<\/p>\n

I have the perfect fusion of plant science, technology and engineering. And that\u2019s my happy place, knowing that my research can have a big impact on agriculture.<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"

By NC State University Over the past decade,\u00a0Ricardo Hernandez\u00a0has blazed scientific trails aimed at making indoor farming higher yielding, more environmentally sustainable and more profitable. Determined to see his breakthroughs benefit farmers, he\u2019s now forging a new path as an entrepreneur. In December 2024, the NC\u00a0State University horticultural scientist launched\u00a0Rooted-in-tech, a plant propagation company that […]<\/p>\n","protected":false},"author":1,"featured_media":7053339,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12026],"tags":[34182,1820,43255,215676,5347],"dealstore":[],"offerexpiration":[],"class_list":["post-7053338","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-agriculture","tag-hernandez","tag-news","tag-ricardo","tag-rootedintechs","tag-urban"],"yoast_head":"\nRooted-in-tech\u2019s Ricardo Hernandez \u2013 Urban Ag News - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/som2nypost.com\/?p=7053338\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Rooted-in-tech\u2019s Ricardo Hernandez \u2013 Urban Ag News - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"By NC State University Over the past decade,\u00a0Ricardo Hernandez\u00a0has blazed scientific trails aimed at making indoor farming higher yielding, more environmentally sustainable and more profitable. 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