{"id":7053659,"date":"2026-09-01T09:17:46","date_gmt":"2026-09-01T09:17:46","guid":{"rendered":"https:\/\/som2nypost.com\/uncategorized\/modernizing-your-post-con-survey-velvet-chainsaw\/"},"modified":"2026-09-01T09:17:46","modified_gmt":"2026-09-01T09:17:46","slug":"modernizing-your-post-con-survey-velvet-chainsaw","status":"publish","type":"post","link":"https:\/\/som2nypost.com\/?p=7053659","title":{"rendered":"Modernizing Your Post-Con Survey – Velvet Chainsaw"},"content":{"rendered":"


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The post-con survey is key to measuring the success of your event and planning for the future, but planners continue to find it a challenge to get participants to respond to them. Unless you require them to complete the survey to earn their CE credits, your post-con survey response rate could be 10 percent or lower. Here\u2019s how to better your odds.<\/p>\n

First, if you can\u2019t or won\u2019t act on the feedback, don\u2019t ask the question. Avoid asking leading questions (How satisfied were you with our staff?) and questions that you should already know answers to, like: How did you find out about the conference? Were our emails and website helpful? How would you rank each one of these conference elements? How was the registration and housing process? How would you rate the quality of facilities, food\/beverage, or logistics? Did you use the mobile app? How helpful was it?<\/p>\n

Recommended Questions<\/h2>\n

To capture deeper and more constructive feedback, follow up rating questions with open-ended prompts. I recommend these four primary question buckets and prompts:<\/p>\n

1. Firmographics\/Demographics<\/h3>\n

Most surveys ask these questions first. To encourage survey completion, we recommend asking them last (see below under More Insights).<\/p>\n

2. Satisfaction<\/h3>\n

Ask participants to indicate their level of satisfaction with the primary conference elements (i.e., general sessions, concurrents, networking events, and exhibit hall). Use a likert scale to indicate satisfaction \u2014 extremely, very, moderately, slightly, or not at all. Follow up these ratings with an open-ended question that asks, \u201cWhat feedback or advice can you share for improving any of these conference elements?\u201d<\/p>\n

For benchmarking purposes, we recommend including the Net Promoter Score (NPS) question: \u201cOn a scale of 1\u201310 (10 being the highest), how likely are you to recommend ABC Conference to a colleague or peer in the industry?\u201d<\/p>\n

3. Value of Attendance<\/h3>\n

Some questions to consider in this section include:<\/p>\n

How important is attending [event] to your business\/organization?
How accurate are the following statements about your experience attending [event]?<\/p>\n