{"id":7061407,"date":"2026-09-19T20:56:08","date_gmt":"2026-09-19T20:56:08","guid":{"rendered":"https:\/\/som2nypost.com\/advertising\/week-in-review-uk-lords-propose-gambling-ad-ban-nyt-claims-openai-execs-knew-of-ais-harm-to-publishers-and-channel-4-sales-to-represent-channel-5\/"},"modified":"2026-09-19T20:56:08","modified_gmt":"2026-09-19T20:56:08","slug":"week-in-review-uk-lords-propose-gambling-ad-ban-nyt-claims-openai-execs-knew-of-ais-harm-to-publishers-and-channel-4-sales-to-represent-channel-5","status":"publish","type":"post","link":"https:\/\/som2nypost.com\/?p=7061407","title":{"rendered":"Week in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI&#8217;s Harm to Publishers, and Channel 4 Sales to Represent Channel 5"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p>In this week\u2019s Week in Review: the UK\u2019s House of Lords proposed a ban on gambling ads, a filing in the NYT\u2019s lawsuit against OpenAI says execs at the tech company knew of the damage their tools would do to publishers, and Channel 4 Sales seals deal to represent Channel 5 advertising.<\/p>\n<h2>Top Stories<\/h2>\n<p><span style=\"font-weight: 400;\">\u00a0<strong>UK Lords Propose Near-Total Ban on Gambling Advertising<\/strong><\/span><\/p>\n<p>A new report from the UK\u2019s House of Lords proposes a near-total ban on gambling advertising, arguing it would be the most effective way for the Government to meaningfully reduce gambling harms. The report recommends that while exemptions for racecourses and lotteries could be included, a blanket ban would represent \u201ca vital part of a public health approach\u201d to gambling.<\/p>\n<p>The UK\u2019s Gambling Act 2005 liberalised gambling advertising, which was previously restricted to bingo, football pools, and the National Lottery, and the report notes that \u201cthe volume of gambling advertising has exploded\u201d since then, with the industry spending over \u00a31 billion each year on ads. Over that period, the report says successive governments have been \u201cfar too passive in reacting to the transformative explosion of digital advertising,\u201d as well as to new advertising techniques that blur the boundaries between ads and editorial content, and strongly appeal to children.<\/p>\n<p>Several other European markets have passed total or near-total bans on gambling ads, including Italy, Belgium, and Latvia. And the UK has already placed severe restrictions on advertising for industries that pose a public health risk, including tobacco and junk food.<\/p>\n<p><strong>OpenAI Prioritised Profit Over \u201cExistential Threat\u201d to Publishers, says NYT<\/strong><\/p>\n<p>Executives at OpenAI knew that the technology they were building posed an existential threat to publishers as far back as 2017, according to a new filing made by the New York Times in its lawsuit against the tech company, but the company still chose to train its models on copyrighted content without permission. And profit was a major driver, with OpenAI co-founder Greg Brockman writing at the time that he was \u201cdeeply motivated by the gazillions\u201d the company stood to make from its technology.<\/p>\n<p>The Times and other media companies are seeking billions of dollars in compensation in the lawsuit, arguing that OpenAI has violated copyright law by using their content without a licence. OpenAI meanwhile argues that its scraping of copyrighted media falls under fair use laws, stating that while its tools such as ChatGPT are trained on third-party content, it doesn\u2019t replicate any copyrighted material.<\/p>\n<p>But the Times\u2019 lawyers present evidence in the new filing, seen by the <a href=\"https:\/\/www.ft.com\/content\/3df8edae-ae3b-4f56-83a3-40602edc17a3?syn-25a6b1a6=1\">Financial Times<\/a>, that OpenAI predicted its actions would harm the same publishers whose content was being fed into its large language models (LLMs). The company\u2019s head of ChatGPT wrote that AI tools \u201care largely substitutive, period\u201d of publishers, and \u201cwill get more and more substitutive as they get better\u201d. Meanwhile Brent Hecht, director of applied science at OpenAI-backer Microsoft, is quoted in the filing describing AI scraping of copyrighted content as \u201can astonishing theft of unprecedented proportions\u201d.<\/p>\n<p><b>Channel 4 Sales to Represent Channel 5 Advertising in UK<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Channel 4 Sales will become the exclusive ad sales partner for Paramount brands in the UK from 2027, the companies announced on Tuesday. Under the terms of the agreement, the sales house will assume responsibility for airtime sales across 5\u2019s portfolio of TV and streaming channels, including 5, Milkshake!, 5USA, 5Star, 5Select and 5Action. Channel 4 Sales will also represent advertising for Paramount networks in the UK including MTV, Comedy Central and Nickelodeon.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The companies said the long-term commercial partnership will create \u201ccompelling new opportunities for brands to reach larger audiences, while supporting both broadcasters\u2019 continued investment in British content.\u201d The announcement continues a streak of commercial collaboration among UK broadcasters, following the UK launch of Comcast\u2019s Universal Ads in June, enabling smaller advertisers to run campaigns across ITV Media, Sky Media and Channel 4 Sales.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u201cThis exciting partnership, which brings together ad sales for Channel 4 and 5 for the first time, creates a tremendous proposition for advertisers, rooted in the power of public service broadcasting,\u201d said Priya Dogra, Chief Executive of Channel 4. \u201cThis groundbreaking collaboration will give advertisers seamless access to a unique portfolio of trusted, premium brands and even larger audiences. It will also generate new commercial opportunities for two distinctive commercial PSBs, helping support further investment in British programming.\u201d<\/span><\/p>\n<h2><strong>The Week in Tech<\/strong><\/h2>\n<p><b>US Court Reveals Remedies Against Google\u2019s Ad Tech Monopoly\u00a0 <\/b><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Judge Leonie Brinkema\u2019s remedies in the antitrust trial against Google\u2019s ad tech monopoly were unsealed on Wednesday, ordering Google to alter some of the infrastructure that favours its own ads business. Under the remedies, Google must build API integrations connecting its ad exchange (AdX) and ad server (DFP) to Prebid, the open-source framework behind header bidding; to submit AdX bids to rival publisher ad servers on the same terms as DFP; and to share bid data with publishers. Google\u2019s AdWords ad platform is also prohibited from bidding directly into DFP. In addition, a court-appointed \u201ctechnical monitor\u201d will spend six years with full access to Google\u2019s employees, systems and source code.<\/span><\/p>\n<p><b>EU to Propose Under-15s Social Media Restrictions<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The European Commission is set to propose restrictions for under-15s on social media, President Ursula von der Leyen said on Wednesday, including \u201conly mini accounts from 13 to under 15s, set up and supervised by parents, with limited features and time restrictions.\u201d Under the EU Kids Act, minors would be barred from having personal accounts on the likes of Instagram, TikTok and YouTube, alongside new safety requirements for online services, including video games and AI chatbots. \u201cWe do not have to accept addictive features,\u201d von der Leyen told the European Parliament. \u201cWe do not have to accept children being drawn into ever more extreme content. We do not have to accept that girls have their photos used for AI-generated sexualised images.\u201d<\/span><\/p>\n<p><b>Nexxen Makes Pause Ads Available Through SSP\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Nexxen has made pause ads available through its supply-side platform, Nexxen SSP, the ad tech business announced on Tuesday. Through partnerships with premium streaming publishers, including DIRECTV Advertising and Philo, advertisers can now activate CTV pause ads via programmatic workflows. \u201cBy opening this inventory to the Nexxen DSP as well as approved, third-party demand-side partners, including Simpli.fi, Nexxen is helping buyers access premium pause inventory within their existing platforms, reducing friction and expanding reach,\u201d the company said in the announcement.<\/span><\/p>\n<p><b>Magnite Adds Agentic Decisioning Capabilities for TV<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Magnite, a sell-side ad tech firm, has announced expanded omnichannel capabilities and third-party integrations for Magnite Orchestration, its coordination layer for connecting AI agents. By extending real-time agentic workflows across TV, Magnite Orchestration can now connect digital-first buyers to local linear inventory. The update also extends its decisioning into native TV environments, including interactive home screen unit ad placements, across supply from Samsung Ads.<\/span><\/p>\n<p><b>Keynes Launches AI Performance Tool for Channel Analysis<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Keynes, a performance CTV tech company, has launched kAI, a new AI-powered analysis capability for its Kortex platform. kAI allows marketers to ask questions across their paid media data in plain language, and receive analysis, visualisations and explanations, in order to provide a clear view of how channels influence one another and contribute to business performance. \u201cMarketing teams have no shortage of data, but turning that information into a decision often depends on the availability of an analyst,\u201d said Dan Larkman, Founder and CEO of Keynes. \u201ckAI makes that analytical process directly accessible inside Kortex. Marketers can ask a question, understand the reasoning behind the answer and determine their next action without waiting for another report or moving sensitive media data into a tool their company does not control.\u201d<\/span><\/p>\n<p><b>Genius Sports, Equativ and StackAdapt Team Up for Dynamic Sports Ads<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Genius Sports, a sports data, analytics and tech specialist, has partnered with Equativ and StackAdapt to help advertisers and agencies reach sports fans with dynamic creative via programmatic channels. Genius Sports\u2019 Moment Engine uses live game data to identify high-engagement moments, while Equativ\u2019s creative technology is used to adapt campaign messaging as events unfold. The new capabilities are directly integrated into StackAdapt\u2019s programmatic buying workflow.<\/span><\/p>\n<p><b>IAB Tech Lab Makes Programmatic Standard Practices Available for Public Comment<\/b><\/p>\n<p><span style=\"font-weight: 400;\">IAB Tech Lab, the global digital advertising technical standards-setting body, has made its Programmatic Standard Practices available for public comment. The inaugural work from the Programmatic Governance Council outlines how buyers and sellers should use existing standards in programmatic transactions to support a healthy digital media ecosystem. Programmatic Standard Practices v1 is available for public comment until 16th October 2026. \u201cProgrammatic advertising depends on buyers and sellers having a common understanding of how transactions should work,\u201d said IAB Tech Lab CEO Anthony Katsur. \u201cThese practices are about making that understanding clearer and giving the industry a practical framework for using the standards that already exist.\u201d<\/span><\/p>\n<h2>The Week in TV<\/h2>\n<p><strong>MFE\u2019s Consolidation Strategy Delivers Profits, but Revenue Lags Behind<\/strong><\/p>\n<p>European broadcasting group MFE-MediaForEurope released its H1 earnings this week, giving an early look at its finances are looking following its acquisition of German TV group ProSiebenSat.1. The biggest positive from the H1 report was substantial growth in MFE\u2019s pro forma profits (which include ProSieben\u2019s 2025 numbers prior to the acquisition, to enable a direct comparison). However total revenues across the group were down by 6.1 percent year-on-year, falling to \u20ac2.95 billion. And CEO and chairman Pier Silvio Berlusconi mentioned specific struggles within MFE\u2019s ad business. <a href=\"https:\/\/videoweek.com\/2026\/09\/17\/mfes-consolidation-strategy-delivers-profits-but-revenue-lags-behind\/\">Read more on VideoWeek<\/a>.<\/p>\n<p><b>ITV to Make Subtitles Mandatory on All Ads and Launches Subtitling Service for SMEs<\/b><\/p>\n<p><span style=\"font-weight: 400;\">ITV has announced closed-caption subtitling will be required on all ads by January 2027, across all of its channels and ITVX. The UK broadcaster has also created a \u201cnew low-cost service\u201d providing subtitles specifically for its new-to-TV SME (small and medium enterprise) advertisers. \u201cReaching 100% subtitled advertising has been a long-term goal, but has been a unique challenge due to the number of small brands that we work with regionally,\u201d said Jason Spencer, ITV Business Development Director. \u201cWe\u2019re proud that not only are we mandating subtitles across our advertising, but that we\u2019re ensuring that it is also available at a low cost point for our smaller advertisers that we work with, marking a milestone for both our advertisers and viewers.\u201d<\/span><\/p>\n<p><b>European Coalition Develops Sovereign AI Platform for PSBs\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The Joint Innovation Lab, a European coalition led by ORF Innovation, is developing a sovereign AI platform designed specifically for public service broadcasters (PSBs). The group, which brings together the ARD Cloud Unit, EBU Technology &amp; Innovation, and Schwarz Digits, have devised a platform that integrates locally hosted LLMs, speech-to-text, text-to-speech and other generative media services. \u201cDigital sovereignty must be a practical capability,\u201d said Stefan Kollinger, Chief Innovation Officer at ORF. \u201cThis Joint Innovation Lab combines European technology, public service values and innovation expertise to actively shape the future of AI for media.\u201d<\/span><\/p>\n<p><strong>Pay-TV Subscriptions Are on the Rise in Germany Finds VAUNET Report<\/strong><\/p>\n<p>Cord-cutting has long been the prevailing narrative across the TV landscape, but certain European markets appear to be less affected by the trend than the US. In Germany, pay-TV subscriptions are actually on the rise, according to a new report from German trade body VAUNET, even as pay-TV revenues continue to decline. The report, \u2018Pay-TV &amp; Paid VOD in Germany 2025\/2026\u2019, found that the number of pay-TV subscriptions stood at 15.8 million in 2025, up from 15.2 million in 2024. And this is expected to rise by a further 3 percent in 2026, bringing the total to 16.4 million by the end of the year. <a href=\"https:\/\/videoweek.com\/2026\/09\/16\/pay-tv-subscriptions-are-on-the-rise-in-germany-finds-vaunet-report\/\">Read more on VideoWeek<\/a>.<\/p>\n<p><b>Amazon Prime Video Adds News Clips\u00a0<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Amazon Prime Video is adding short-form news clips in the US, offering both local and national stories. The clips will be available in the News destination within the Prime Video app on TVs and other living room devices, before rolling out to its web and mobile apps. The announcement follows the launch of Clips, Prime Video\u2019s vertical short-form video feed, as part of efforts by streaming services to compete with (or at least emulate) short-form video apps such as TikTok.\u00a0<\/span><\/p>\n<p><b>Canal+ and LaLiga Join Forces to Tackle Piracy<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Canal+ and LaLiga have \u200bsigned an anti-piracy agreement spanning almost 50 countries, <\/span><a href=\"https:\/\/www.reuters.com\/sports\/soccer\/canal-laliga-sign-anti-piracy-pact-spanning-nearly-50-countries-2026-09-11\/\"><span style=\"font-weight: 400;\">Reuters<\/span><\/a><span style=\"font-weight: 400;\"> reported last week, as the French broadcaster and Spanish football league join forces to combat illegal streaming. The partnership covers markets in Europe, sub-Saharan Africa and Haiti where Canal+ broadcasts LaLiga, and will cover \u200banti-piracy technology, joint investigations and lobbying work. LaLiga President Javier \u200bTebas noted the impact of piracy on LaLiga\u2019s broadcast income, which fell 5.2 percent in 2024\/25.\u00a0<\/span><\/p>\n<p><b>TF1 PUB Launches Carousel Retail Ads on CTV<\/b><\/p>\n<p><span style=\"font-weight: 400;\">TF1 PUB has launched Carrousel Retail Ads on the TF1+ streaming service, bringing the interactive display format to CTV. Developed in partnership with Brightline, the format allows users to explore an interactive carousel and discover several products or key messages using their remote. The new format has been deployed by L\u2019Or\u00e9al\u2019s Garnier brand.<\/span><\/p>\n<p><b>Comcast and Paramount Consider SkyShowtime Closure<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Comcast and Paramount are considering winding down their SkyShowtime \u200bjoint venture (JV), <\/span><a href=\"https:\/\/www.reuters.com\/business\/media-telecom\/comcast-paramount-skydance-mull-shutting-european-streaming-venture-skyshowtime-2026-09-14\/\"><span style=\"font-weight: 400;\">Reuters<\/span><\/a><span style=\"font-weight: 400;\"> reported on Monday, due to ongoing market challenges. Launched in 2022, the streaming service is available \u200bin 22 European markets, including Spain, Portugal, Denmark \u200cand \u2060Sweden. The SkyShowtime board told CEO Monty Sarhan that it is considering \u200bstrategic options for the business, including shuttering the platform, according to the report.<\/span><\/p>\n<p><b>Netflix, Amazon and YouTube Form Industry Body in Sports Streaming Dispute<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Netflix, Amazon and YouTube have formed a new industry body designed to represent streaming services amid criticism about the rising cost of watching live sport in the US, according to <\/span><a href=\"https:\/\/www.sportspro.com\/news\/broadcast-ott\/netflix-amazon-youtube-sports-streaming-lobby-group-usa\/\"><span style=\"font-weight: 400;\">SportsPro<\/span><\/a><span style=\"font-weight: 400;\">. Led by tech industry trade group TechNet, the Streaming Access and Choice Alliance (SACA) intends to lobby lawmakers and regulators who have proposed measures to keep sport on linear TV. SACA seeks to make the case that streaming provides audiences and sports fans with more choice and control.<\/span><\/p>\n<h2>The Week for Publishers<\/h2>\n<p><strong>Google Trials Pay-Per-Use AI Model for Publishers<\/strong><\/p>\n<p>Google is trialling a new programme which pays publishers whose content significantly feeds into AI-generated answers across its products, <a href=\"https:\/\/digiday.com\/media\/google-rolls-out-pay-value-ai-licensing-program-to-publishers\/\">Digiday<\/a> reported this week. Registered publishers can see total payments within Google\u2019s Search Console platform, though Digiday reports that no information is given on how these earnings are calculated. Google has been exploring various publisher remuneration approaches relating to its AI tools, though it has not yet struck the same sort of wide-ranging licensing deals which some of its competitors have opted for.<\/p>\n<p><strong>The Telegraph Targets SMEs with Self-Serve Ads Platform<\/strong><\/p>\n<p>British newspaper The Telegraph this week launched The Telegraph Ads Manager, a new self-serve advertising platform geared towards small and medium-sized enterprises. \u201cWhile a number of ad platforms have entered the market, our proposition is distinct: premium reach, a trusted brand environment and a self-serve platform designed to support growing businesses,\u201d said Rachael Philpot, head of strategic sales at The Telegraph, in a LinkedIn post. The platform, built in partnership with self-serve specialist DanAds, only offers display formats at launch.<\/p>\n<p><strong>Ozone Launches New Performance Product \u2018Arc\u2019<\/strong><\/p>\n<p>UK premium publisher sales house Ozone on Tuesday announced the launch of Arc, a new product which it says helps advertisers optimise their campaigns towards performance outcomes. Arc uses Ozone\u2019s audience data to score individuals based on how far along the purchase journey they\u2019re likely to be within a specific category. Its models then judge which users are most likely to deliver a specified outcome, and when they\u2019re most likely to do it. A trial campaign with Medialab for the Alzheimer\u2019s Society delivered 59 percent growth in donations per user reached.<\/p>\n<p><strong>WIRED Launches New Global App<\/strong><\/p>\n<p>Cond\u00e9 Nast-owned tech publication WIRED has launched a new global app, which hosts WIRED\u2019s articles, videos, podcasts, and community features. \u201cThere are so many different ways to enjoy our journalism, and the app now gives us an entirely new and direct way to connect our audience with the brand \u2013 and the people behind it,\u201d said Katie Drummond, WIRED\u2019s global editorial director. \u201cI\u2019m thrilled to be building a true community around our work.\u201d<\/p>\n<p><strong>AI Tools Becoming a Gateway to News, Finds Ofcom<\/strong><\/p>\n<p>Ofcom\u2019s News Report 2026, released on Tuesday, found that AI chatbots are increasingly being used as a gateway to news. Ofcom\u2019s survey revealed that 21 percent of adults had used an AI app to access news content within the last month. Younger adults and people from affluent households were most likely to turn to AI for news, and ChatGPT was the most popular platform, used by 13 percent of respondents. But 56 percent said they are less trusting of AI-written news than they are of stories written by and individual journalist.<\/p>\n<p><strong>The Observer Raises \u00a310 Million to Fuel Growth Push<\/strong><\/p>\n<p>British Sunday newspaper The Observer, which was separated from its former sister title the Guardian last year when it was sold to Tortoise Media, has raised \u00a310 million to provide financial sustainability as it seeks digital readership growth, the <a href=\"https:\/\/www.ft.com\/content\/0e6d6b07-93ed-4f81-9e53-86fae05e9f9c?syn-25a6b1a6=1\">Financial Times<\/a> reported this week. Print circulation for the title has fallen by around 20 percent since the sale, according to the FT, though Tortoise co-founder James Harding is primarily concerned with growing digital subscriptions.<\/p>\n<p><strong>Reach Plans Editorial Cuts Amid Shift Away from Page Views<\/strong><\/p>\n<p>UK newspaper group Reach is cutting 220 editorial jobs, while also creating 60 new roles, <a href=\"https:\/\/pressgazette.co.uk\/news\/reach-to-cut-editorial-team-by-further-160-jobs-as-key-metric-becomes-active-engaged-time\/\">Press Gazette<\/a> reported this week, amid a wider strategy shift which will see the company focus less on driving page views and more on active engagement. As traffic from search has declined in recent years, many publishers \u2014 Reach included \u2014 are focussing on revenue streams which are less dependent on traffic volumes. In a memo to staff seen by Press Gazette, chief content officer David Higgerson said that the new roles will help drive digital revenue growth, particularly in subscriptions and longer-form video. The group is also shutting down three of its online-only brands: Kent Live, Aberdeen Live, and Galway Beo.<\/p>\n<h2>The Week for Brands &amp; Agencies<\/h2>\n<p><strong>UK Ad Industry Counts Potential Cost of Junk Food Ad Ban Rule Tweak<\/strong><\/p>\n<p>Research from Oxford Economics, commissioned by the Advertising Association, projects that a proposed tweak to the UK\u2019s junk food advertising restrictions would \u201csignificantly increase the number of products in the scope of the restrictions\u201d. The government is considering switching the model used to determine which food and drink products are covered by the rules, and Oxford Economics estimates that this change would affect hundreds of millions of pounds\u2019 worth of ad spend. \u201cOur members and their clients have already adapted to the restrictions introduced earlier this year,\u201d said Richard Casofsky, director of public affairs at industry trade group the IPA. \u201cBefore extending those restrictions further, policymakers should assess whether the current measures are delivering their intended objectives and fully understand the potential impact on investment, growth and jobs.\u201d <a href=\"https:\/\/videoweek.com\/2026\/09\/15\/uk-ad-industry-counts-potential-cost-of-junk-food-ad-ban-rule-tweak\/\">Read more on VideoWeek<\/a>.<\/p>\n<p><strong>WPP Set to Retain Coca-Cola\u2019s Global Media Duties<\/strong><\/p>\n<p>British agency group WPP is set to retain The Coca-Cola Company\u2019s global media and technology account, which excludes North America, <a href=\"https:\/\/adage.com\/agencies\/accounts-in-review\/aa-wpp-wins-coca-cola-global-skips-north-america-media-review\/\">Ad Age<\/a> reported this week. Publicis was previously in the running for the account, but pulled out after being appointed media partner for Coca-Cola\u2019s largest rival, PepsiCo. Publicis has since dropped Coca-Cola as a client in North America, sparking a fresh pitch process for that part of the business. Ad Age reports that WPP won\u2019t be competing for the North America account, leaving Omnicom and Dentsu to battle it out.<\/p>\n<p><strong>UK Creator Partnership Revenues Set to Top \u00a31 Billion This Year<\/strong><\/p>\n<p>Advertiser investment in creator partnerships is set to reach \u00a31.22 billion this year, according to a new study from IAB UK, representing 26 percent year-on-year growth. This figure only covers revenues generated by creator campaigns on creators\u2019 own digital platforms, and doesn\u2019t include paid ads adjacent to creator content, or creator revenues outside of partnerships. \u201cThe fact that investment is now on course to exceed \u00a31bn reflects what we\u2019re seeing on the ground: brands are becoming more sophisticated in how they work with creators, partnerships are becoming longer-term, and the industry around them is maturing rapidly,\u201d said Paul Greenwood, head of cultural strategy and insight EMEA at social specialist agency We Are Social.<\/p>\n<p><strong>Netflix Appoints Dentsu as EMEA Media Partner<\/strong><\/p>\n<p>Streaming giant Netflix has chosen Dentsu as its sole holding company media partner in EMEA, the agency group announced this week, following a competitive pitch process. Dentsu already works with Netflix in the UK, and will now handle 21 additional markets across the region. A bespoke team called Dentsu ENTS is being launched to handle the account, drawing talent from across Dentsu\u2019s media arm and its R&amp;D network. \u201cOur teams have shown what is possible when we combine regional scale with genuine local strategic thinking, approaching client relationships with both humility and ambition,\u201d said Amy Watt, president of Dentsu-owned media agency iProspect UK. \u201cWe look forward to building on the strong foundations of our UK partnership and delivering outstanding work for Netflix across EMEA.\u201d<\/p>\n<p><strong>National Trust Sticks With Medialab as Media Planning and Buying Partner<\/strong><\/p>\n<p>UK independent agency Medialab has been reappointed by the National Trust as its media partner following a competitive pitch process, the agency announced this week. Medialab will handle media planning, buying, and strategy across channels including TV, social, out-of-home, display, and influencer marketing. \u201cThroughout the pitch process, they showed that they have a deep understanding of our strategy and the challenges facing the heritage and conservation sector today,\u201d said Lydia Hunter, head of digital and channels at the National Trust.<\/p>\n<h2>Hires of the Week<\/h2>\n<p><b>ProSieben Names Ingrid Heisserer Group CFO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">ProSiebenSat.1 has appointed Ingrid Heisserer as new Group Chief Financial Officer (CFO), effective 1st February 2027. She succeeds Bob Rajan, who has served as Interim Group CFO since October 2025. Heisserer brings more than 20 years of senior finance leadership experience, most recently serving as CFO and Chief Human Resources Officer at RTL Deutschland.\u00a0<\/span><\/p>\n<p><b>Stagwell Announces Liz Rutgersson as Assembly CEO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Assembly, a Stagwell-owned agency, has named Liz Rutgersson as CEO. In her new role, Rutgersson is tasked with driving growth and bolstering client partnerships in North America and globally. She previously served as North America CEO for Dentsu\u2019s iProspect.<\/span><\/p>\n<p><b>Mail Metro Media Appoints David White as Head of Creators<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Mail Metro Media has hired David White as Head of Creators within its New Media division. In the newly created role, White will be responsible for an in-house talent agency designed to represent Mail Metro Media\u2019s internal creators, as well as signing external talent. He joins from creator marketing agency Whalar.\u00a0<\/span><\/p>\n<p><b>Pubstack Hires Yann Stadnicki as CTO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Pubstack, a supply intelligence platform for digital publishers, has announced Yann Stadnicki as Chief Technology Officer (CTO). Pubstack said the appointment strengthens its leadership team as the company enters its next phase of technology and international growth. Stadnicki\u2019s career in technology, data and AI includes six years at Criteo and three years at Microsoft.<\/span><\/p>\n<p><b>AdCellerant Names Allen Klosowski COO<\/b><\/p>\n<p><span style=\"font-weight: 400;\">AdCellerant, a digital ad tech business, has appointed Allen Klosowski as Chief Operating Officer. He replaces Shelby Carlson, AdCellerant\u2019s Co-Founder and longtime COO, who will step away from day-to-day operations at the end of 2026, while remaining a member of AdCellerant\u2019s Board of Directors. Klosowski previously served as Senior Vice President at Epsilon.<\/span><\/p>\n<p><b>European Media Marketplace Appoints Christophe Parcot as Non-Executive Chairman<\/b><\/p>\n<p><span style=\"font-weight: 400;\">The European Media Marketplace, an advertising coalition launched in July, has enlisted Christophe Parcot as Non-Executive Chairman. The appointment marks the next phase in the development of the collaborative advertising marketplace, whose founding partners include Equativ, Experian and Vodafone. Parcot brings more than 25 years of experience in technology, media and advertising, including stints at Teads, Yahoo and Ogury. <\/span><\/p>\n<h2>This Week on VideoWeek<\/h2>\n<p><a href=\"https:\/\/videoweek.com\/2026\/09\/14\/is-ctv-a-buyers-market-or-a-sellers-market\/\">Is CTV a Buyer\u2019s Market or a Seller\u2019s Market?<\/a><\/p>\n<p><a href=\"https:\/\/videoweek.com\/2026\/09\/15\/uk-ad-industry-counts-potential-cost-of-junk-food-ad-ban-rule-tweak\/\">UK Ad Industry Counts Potential Cost of Junk Food Ad Ban Rule Tweak<\/a><\/p>\n<p><a href=\"https:\/\/videoweek.com\/2026\/09\/15\/week-in-charts-kraft-heinz-sees-encouraging-early-signs-in-marketing-push-gta-vi-preview-drives-netflix-sign-ups-and-search-and-social-platforms-boost-us-ad-growth\/\">Week in Charts: Kraft Heinz Sees Encouraging \u201cEarly Signs\u201d in Marketing Push, GTA VI Preview Drives Netflix Sign-Ups, and Search and Social Platforms Boost US Ad Growth<\/a><\/p>\n<p><a href=\"https:\/\/videoweek.com\/2026\/09\/16\/from-cannes-to-dmexco-why-total-tv-needs-a-new-operating-model\/\">From Cannes to DMEXCO: Why Total TV Needs a New Operating Model<\/a><\/p>\n<p><a href=\"https:\/\/videoweek.com\/2026\/09\/16\/pay-tv-subscriptions-are-on-the-rise-in-germany-finds-vaunet-report\/\">Pay-TV Subscriptions Are on the Rise in Germany Finds VAUNET Report<\/a><\/p>\n<p><a href=\"https:\/\/videoweek.com\/2026\/09\/17\/saving-time-adding-pressure-ais-double-edged-impact-on-agency-staff\/\">Saving Time, Adding Pressure: AI\u2019s Double-Edged Impact on Agency Staff<\/a><\/p>\n<p><a href=\"https:\/\/videoweek.com\/2026\/09\/17\/mfes-consolidation-strategy-delivers-profits-but-revenue-lags-behind\/\">MFE\u2019s Consolidation Strategy Delivers Profits, but Revenue Lags Behind<\/a><\/p>\n<h2>Ad of the Week<\/h2>\n<p><strong>Uber Eats Australia, Phew<\/strong><\/p>\n<p><iframe loading=\"lazy\" title=\"Uber Eats Turns Convenience Into a Feeling | \u201cPhew\u201d\" width=\"840\" height=\"473\" src=\"https:\/\/www.youtube.com\/embed\/JwPW8OJsSa0?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe><\/p>\n<p>Follow VideoWeek on <a style=\"color: color 4;\" href=\"https:\/\/www.linkedin.com\/company\/videoweek\/\">LinkedIn<\/a>.<\/p>\n<p><!-- CONTENT END 4 -->\n\t\t\t\t\t\t\t<\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>In this week\u2019s Week in Review: the UK\u2019s House of Lords proposed a ban on gambling ads, a filing in the NYT\u2019s lawsuit against OpenAI says execs at the tech company knew of the damage their tools would do to publishers, and Channel 4 Sales seals deal to represent Channel 5 advertising. Top Stories \u00a0UK [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7061408,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[12023],"tags":[18630,11347,4552,11693,27828,24471,24643,37351,22106,60616,11438,29589,21812,27779,3749,1329,1619,188075],"dealstore":[],"offerexpiration":[],"class_list":["post-7061407","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-advertising","tag-ais","tag-ban","tag-channel","tag-claims","tag-execs","tag-gambling","tag-harm","tag-knew","tag-lords","tag-nyt","tag-openai","tag-propose","tag-publishers","tag-represent","tag-review","tag-sales","tag-week","tag-week-in-review"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Week in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI&#039;s Harm to Publishers, and Channel 4 Sales to Represent Channel 5 - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/som2nypost.com\/?p=7061407\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Week in Review: UK Lords Propose Gambling Ad Ban, NYT Claims OpenAI Execs Knew of AI&#039;s Harm to Publishers, and Channel 4 Sales to Represent Channel 5 - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"In this week\u2019s Week in Review: the UK\u2019s House of Lords proposed a ban on gambling ads, a filing in the NYT\u2019s lawsuit against OpenAI says execs at the tech company knew of the damage their tools would do to publishers, and Channel 4 Sales seals deal to represent Channel 5 advertising. 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