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Every week, I attempt to share a curated list of top new creative ads<\/a>. This week: ads from StableMoney, s.Oliver, Uber Eats, AXA and more. It\u2019s a small tribute to ad agencies \u2013 getting an ad noticed is no mean feat and in today\u2019s cluttered world, even more creditable. <\/p>\n Stable Money: badhte jao<\/strong><\/p>\n India loves fixed deposits. For decades it has been the default investment option especially when one earns a relatively large amount. It\u2019s seen as a safe, long-term investment with predictable earnings especially as a sure-shot backup for life\u2019s milestones and emergency funds. But it comes with a dowdy image. Many new age financial advisors discourage their clients from relying only on FDs. A new ad from Stable Money, an investment platform personifies FD as a character who literally \u2018grows\u2019. It\u2019s a fun, light-hearted, visual way of depicting the benefit and reminded me a bit of the famous \u2018Mr. Wind\u2019 ad by Epuron<\/a>. <\/p>\n \n