{"id":7065038,"date":"2026-09-23T18:32:05","date_gmt":"2026-09-23T18:32:05","guid":{"rendered":"https:\/\/som2nypost.com\/uncategorized\/health-for-everyone-everyone-for-health-meeting-dr-max-pharmacy-in-italy\/"},"modified":"2026-09-23T18:32:05","modified_gmt":"2026-09-23T18:32:05","slug":"health-for-everyone-everyone-for-health-meeting-dr-max-pharmacy-in-italy","status":"publish","type":"post","link":"https:\/\/som2nypost.com\/?p=7065038","title":{"rendered":"Health for Everyone, Everyone for Health &#8211; Meeting Dr. Max Pharmacy in Italy"},"content":{"rendered":"<p> <br \/>\n<\/p>\n<div>\n<p style=\"padding-left: 40px;\"><em><span style=\"color: #ff0000;\"><strong>\u201cLa salute per tutti, tutto per la salute.\u201d\u00a0<\/strong><\/span><\/em><\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignleft size-full wp-image-70450\" src=\"https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/La-alute-per-tutti.png\" alt=\"\" width=\"575\" height=\"242\" srcset=\"https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/La-alute-per-tutti.png 575w, https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/La-alute-per-tutti-300x126.png 300w\" sizes=\"(max-width: 575px) 100vw, 575px\"\/><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>That\u2019s \u201cHealth for everyone, everyone for health.\u201d<\/p>\n<p>It took me to get to Italy to find my longtime mantra for work and life expressed by a European pharmacy chain, the <a href=\"https:\/\/www.drmax.eu\/en\/default\">Dr. Max Group<\/a>.<\/p>\n<p>I\u2019m in Florence, Italy this week, celebrating my husband\u2019s and my 40th wedding anniversary \u2013 feeling blessed and well in all forms, mind, body, and spirit.<\/p>\n<p>So it\u2019s a propitious moment to meet the Dr. Max pharmacy company, which is fast-growing in Italy beyond its roots in eastern Europe. Currently, the organization\u2019s pharmacies span 18 countries.<\/p>\n<p>And while I\u2019m here in Florence, I found a Dr. Max pharmacy 3 km from where we are in the Oltrarno. The vibe of the pharmacy-retail store experience is a convergence of a U.S. consumer\u2019s Ulta-meets-CVS pharmacy-meets-Capital One Cafe.<\/p>\n<p>My timing is serendipitous becausethe company is implementing a program called <a href=\"https:\/\/www.drmax.it\/drmax-informa\/parte-forever20-la-campagna-di-dr-max-dedicata-alla-prevenzione-al-benessere-e-al-movimento\">Forever20<\/a> which is bringing health-and-longevity-on-wheels to health citizens throughout Italy. The effort runs from September 2 to October 6, 2026.<\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignright size-full wp-image-70451\" src=\"https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/Forever-20-bus.jpeg\" alt=\"\" width=\"577\" height=\"530\" srcset=\"https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/Forever-20-bus.jpeg 577w, https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/Forever-20-bus-300x276.jpeg 300w\" sizes=\"auto, (max-width: 577px) 100vw, 577px\"\/><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><em><span dir=\"auto\">\u201cThe campaign aims to promote a healthy and active lifestyle through an ecosystem of initiatives dedicated to <\/span><span dir=\"auto\">prevention<\/span><span dir=\"auto\"> , <\/span><span dir=\"auto\">wellness<\/span><span dir=\"auto\"> , and <\/span><\/em><span dir=\"auto\"><em>exercise,\u201d<\/em> Dr. Max\u2019s press release explains (in the English translation from Italian). <\/span><em><span dir=\"auto\">\u201c<\/span><span dir=\"auto\">The project aims to maintain a high level of awareness on the topic of prevention, making it accessible to all, with the idea that this includes behaviors, check-ups, and monitoring activities that help identify the main risk factors early and promote more informed choices. The campaign focuses on holistic well-being, promoting paths to regaining balance and quality of life.\u201d<\/span><\/em><\/p>\n<p><span dir=\"auto\">The mobile health services address a range of conditions and prevention, including cardiovascular health (think ECG, Holter monitors, blood pressure), along with longevity and aging assessments, and exercise\/activity promotion where consumers can participate in daily challenges via Health Walks.\u00a0<\/span><\/p>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignleft wp-image-70452\" src=\"https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/Dr-max-group-graphic.png\" alt=\"\" width=\"594\" height=\"539\" srcset=\"https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/Dr-max-group-graphic.png 794w, https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/Dr-max-group-graphic-300x272.png 300w, https:\/\/www.healthpopuli.com\/wp-content\/uploads\/2026\/09\/Dr-max-group-graphic-768x696.png 768w\" sizes=\"auto, (max-width: 594px) 100vw, 594px\"\/><\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<p><span dir=\"auto\"><em>\u201cMaking prevention accessible means bringing it ever closer to people, in the places and moments of their everyday lives,\u201d<\/em> Dr. Max\u2019s Chief Marketing &amp; Customer Officer Francesco Ghibaudo, said about Forever20.<\/span><\/p>\n<p><span dir=\"auto\">That sounds a lot like, \u201chealth happens where we live, work, play, pray, and learn,\u201d the adage often used by U.S. public health advocates (like me). <\/span><\/p>\n<p><span dir=\"auto\">As I\u2019ve discussed in my books <em>HealthConsuming<\/em> and <em>Health Citizenship<\/em>, health care in our time is increasingly morphing into \u201cretail health,\u201d with health citizens taking on greater self-care and agency for their own health. So it is with Forever20 and Dr. Max\u2019s overall mission: <em>\u201cBy bringing informational activities and engagement opportunities to the local community, the chain underscores its commitment to making prevention increasingly accessible, moving it beyond traditional healthcare settings and integrating it into everyday life\u2026Today, the pharmacy is much more than a place to find a product or receive a solution to an immediate health need. It is a local health facility that supports people in their daily self-care, becoming an increasingly important point of reference not only for health, but also for well-being and prevention. We believe that the future of the pharmacy is to be a place where citizens can find a listening ear, qualified advice, services, and concrete tools to take care of their health in an informed and continuous manner\u2026.capable o<\/em><\/span><span dir=\"auto\"><em>f promoting healthy lifestyles and spreading a culture of prevention accessible to all.\u201d<\/em><\/span><\/p>\n<p><em><strong>Health Populi\u2019s Hot Points:\u00a0<\/strong><\/em> In pondering this post, I\u2019m reminded of a prototypical quote from America\u2019s early days, \u201cGo West, Young Man.\u201d<\/p>\n<p>Well, I\u2019ve looked (and traveled) eastward, and I\u2019ve found a True North in the ethos of the Dr. Max group.<\/p>\n<p>It is wonderful to see self-care and consumers\u2019 health engagement for wellness and longevity growing around the world\u2026.individual health bolsters community health, and at scale public health globally. The messages of respect, partnership between pharmacist and health citizen, and education are universal, and the Dr. Max organization and the company\u2019s staff exemplify this.<\/p>\n<p>Stay tuned to Health Populi over the next few weeks as I share more health-findings and -learnings from Amsterdam, Brussels, and London\u2026.<\/p>\n<p>\u00a0<\/p>\n<p>\u00a0<\/p>\n<\/p><\/div>\n\n","protected":false},"excerpt":{"rendered":"<p>\u201cLa salute per tutti, tutto per la salute.\u201d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 That\u2019s \u201cHealth for everyone, everyone for health.\u201d It took me to get to Italy to find my longtime mantra for work and life expressed by a European pharmacy chain, the Dr. Max Group. I\u2019m in Florence, Italy this week, celebrating my husband\u2019s [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":7065039,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[106363,106365,106366,106369,106370,106371,108440,106372,106373,106376,106377,106378,106379,106380,124588,202884,215539,98545,215540,166,106385,202885,202886,106387,202887,215543,189557,106389,128920,106391,108444,12402,106392,106394,106396,106397,106398,106399,170393,106402,106404,97067],"tags":[597,8079,1750,18526,34271],"dealstore":[],"offerexpiration":[],"class_list":["post-7065038","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-health-care-industry","category-health-citizenship","category-health-consumers","category-health-ecosystem","category-health-education","category-health-engagement","category-health-equity","category-health-literacy","category-health-marketing","category-healthcare-access","category-heart-disease","category-heart-health","category-home-care","category-home-economics","category-longevity","category-love-and-health","category-media-and-health","category-medical-tourism","category-mobile-health","category-nutrition","category-obesity","category-omnichannel-healthcare","category-otcs","category-patient-engagement","category-pharmaceutical","category-pharmacists","category-pharmacy","category-popular-culture-and-health","category-prescription-drugs","category-prevention-and-wellness","category-primary-care","category-public-health","category-retail-health","category-self-care-2","category-shopping-and-health","category-social-determinants-of-health","category-social-health","category-social-media-and-health","category-travel-and-health","category-trust","category-wellbeing","category-wellness","tag-health","tag-italy","tag-max","tag-meeting","tag-pharmacy"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.4 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Health for Everyone, Everyone for Health - Meeting Dr. Max Pharmacy in Italy - Som2ny Network<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/som2nypost.com\/?p=7065038\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Health for Everyone, Everyone for Health - Meeting Dr. Max Pharmacy in Italy - Som2ny Network\" \/>\n<meta property=\"og:description\" content=\"\u201cLa salute per tutti, tutto per la salute.\u201d\u00a0 \u00a0 \u00a0 \u00a0 \u00a0 \u00a0 That\u2019s \u201cHealth for everyone, everyone for health.\u201d It took me to get to Italy to find my longtime mantra for work and life expressed by a European pharmacy chain, the Dr. Max Group. 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