The Drax Files: World Makers [Episode 37: Non Profit Commons]

“The barrier to entry in Second Life is very low and for people in the non-profit sector who want to reach a global audience we can make it even simpler!” says Rhiannon Chatnoir aka Joyce Bettencourt in RL, community manager at Nonprofit Commons.

Over 60 international non-profit organizations with causes ranging from environmental awareness to LGBTQ activism, AIDS education and Parkinson’s support, groups that fight to end homelessness or promote emotional healing with the help of horses, are gathered in the virtual world of Second Life to do everything from training to fundraising.

For over 10 years this global community has been successfully showcasing the powerful force of SL to facilitate social good: at NPC in SL office space is given away free, agency over identity through avatars is a powerful facilitator and ideas for outreach and networking can easily be implemented in the digital realm before committing to them in physical reality.

Joyce adds that despite lack of media coverage “virtual worlds are very much alive because they let people connect and feel immersed in a way that is not available anywhere else, even with current virtual reality technologies. VR at this point is very solitary and frankly not very sophisticated in terms of empowering regular people on a small budget!”

Susan Tenby, founder of NPC in SL and Director of Social Community & Strategic Partnerships at Caravan Studios,, which sponsors NPC, agrees: “We have an ongoing community and that is key: technology in and of itself is not the answer and the reason why Second Life is so successful is because it brings people together. It just works!”

For more information on Nonprofit Commons go to

NPC organizations & other SL sims seen in this episode in order of appearance:

– 1920s Berlin
– Strawberryland by Cica Ghost
– Transgender American Veterans Association
– Bridges for Women
– The G.I.R.L.S. Project
– Protect Yourself 1
– Caravan Studios
– 1 Billion Rising
– Team Fox
– HumanBe
– Preferred Family Healthcare
– Peninsula College


Thanks to Marianne McCann for fabulous production design, especially our proof-of-concept non-profit “Got Empathy” – perhaps someone finds the concept inspiring & makes that approach to a great cause a reality! Skins for “Got Empathy” graciously supplied by Anzhela Karsin and Angel Rock Skins

Thanks so much to everyone who submitted RL footage for this video and a big special thanks to Ashley Lance who reportedly had great fun working with her grandfather all the while exploring SL for the first time.

RL footage from Peninsula College by Sierra Horsley.

Thanks to Maxm T. for filming his mom Marie “Red” = great job dude!

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20 thoughts on “The Drax Files: World Makers [Episode 37: Non Profit Commons]

  1. Funny how avatars shown in videos always look like they're from 2003, it would be nice to see some updated avatars to represent Second Life for a change.

  2. Sin ánimo de lubros. Esto es increíble… Siempre sigo sus videos-experiencias, como siempre he sostenido…
    Cada uno, hace su camino en SL.
    Uno tiene la facultad de elegir a que circulo se quiere integrar… Y de cuales, desea mantenerse lejos.
    Second Life aún tiene demasiado que ofrecer. 🙂 ¡Muchas Gracias por su trabajo!

  3. Great job as always Draxie, thanks for profiling our amazing community of nonprofits and highlighting the good side of SL!

  4. Love this video, Drax, and especially love that this incredible organization in Second Life is being profiled in such a respectful and beautiful way! (I'm Maggie Larimore in SL, btw). So excellent, the topic, the film!

  5. I wish these people update their avatars and is filmed in quality environment 2016. SL worth so it's shown SL grew as such too:D Great job and support to any of the projects like this

  6. Another great Drax File! If it weren't for Nonprofit Commons, Feed a Smile would never have happened! Thank you Nonprofit Commons for taking me on as a member and giving me office space there so that I was able to make Live and Learn in Kenya Int'l grow in Second Life to be what it is today – a huge blessing to hundreds of needy children! Thank you, Drax!!!

  7. I love what NPC does for the organization in SL. Joyce is absolutely indefatigable in her work! Thanks, Drax, for bringing us the stories of our second lives!

  8. Great reportage , Drax. It is amazing how many people in sl is doing good things for others 🙂

  9. Amazing amount of content in the short time frame! Brilliant! Very informative – thanks Drax!

  10. Outstanding Drax! I show all of your World Maker videos to my classes at Cal Poly. Faculty and students LOVE these. Big thumbs up. 😀

  11. This film is exciting in that it feels good.. like we are a work in progress. Thank you Joyce for all you have done for virtual worlds over all these years.

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