You’ve heard that “content is king” and that you should be creating content on your own platform, i.e. your website. But a BLOG??? Is that reaaaally necessary? You’re thinking, “Who’s going to go read my blog every day/week/month?” OR “I don’t want to blog! I don’t want to tell the world about my cats/lunch/kids!”
Raise your hand if, as a small business owner, you’re CONFUSED about what a blog’s supposed to do for your business — and WHO THE HECK IS READING IT!?!
Raise your other hand if you’d rather NOT spend your time painstakingly photographing your lunch or divulging the intimate details of your family (or feline’s) life. (Isn’t that what blogs are for? Pictures of what you ate mixed with anecdotes about your tots?)
In this week’s episode of Awkward Marketing, the gang and I take on the real purpose of biz blogging, starting with the three types of people who visit your small business blog and how your blog serves them (and you).
And, if it brings you comfort, no turkey sandwiches or toddlers were exploited in the making of this episode.
ABOUT THE SHOW: Awkward Marketing is a weekly show, hosted by Rachael Kay Albers, blending fun-sized small business advice with storytelling and comedy, for entrepreneurs who want to create a meaningful presence online.
ABOUT THE HOST: Rachael Kay Albers is a marketer who hates marketing (of the sleazy variety, that is). She runs RKA ink, a web design and digital marketing studio for thought leaders and visionary entrepreneurs. Her secret sauce is helping small businesses stand out online WITHOUT selling their soul or playing the manipulation game. Originally from Chicago, Rachael founded RKA ink in 2009 while living and working as a “digital nomad,” setting up shop in Chiapas, Mexico and coding her way around the world (from Mexico to Germany to Kenya to Spain and back again.)
Today, Rachael is back outside the Windy City with her husband, two dogs, and a bunch of old computer cords they’re too afraid to throw away. When she’s not crafting beautiful, unforgettable brands for her clients, Rachael is available for speaking engagements and offers entertaining, energizing live workshops on marketing, branding, and small business. Learn more at https://www.rkaink.com/