But There’s Good News Too…
While some festivals are struggling, others are thriving—particularly those that are small, niche, and community-focused.
According to data from Eventbrite, there’s been a 48% increase in small and micro events. These intimate, often localised festivals are on the rise and offer a lot of hope for the future of the industry.
“We’ve seen this first-hand,” says Tania. “Our students have been working across some brilliant festivals this summer—from Pub in the Park with Tom Kerridge to the Goodwood Festival of Speed. It shows that while the industry is evolving, it’s definitely still alive and kicking.”
Local Festivals Give Back
One of the most exciting shifts is how local communities are benefiting from—and giving back to—their own festivals.
“Events like Upton Blues Festival in Worcestershire have donated tens of thousands of pounds back into the community,” Tania shares. “They’ve helped build local facilities and invest in future growth, a bit like how The Chalk Trust operates.”
From hotels and pubs to local shops, festivals create a big bump in footfall and trade for the area. And there’s a real knock-on effect when it comes to youth involvement, too.
“There are so many ways for young people to get involved—whether that’s volunteering, working, or even performing,” she adds. “This summer alone, our students are working across 20+ festivals, gaining incredible hands-on experience.”
Festivals Are a Launchpad—for Events Careers and Emerging Talent
Beyond the fun, festivals are an incredible training ground for anyone looking to break into the events industry.
“Many of our Event Academy students go on to launch careers in festivals and live events,” Tania explains. “And at the same time, festivals offer a platform for emerging artists to shine—whether that’s on stage or behind the scenes.”
