For the first time, you can buy ads directly inside ChatGPT. OpenAI has opened an Ads Manager (currently in beta) that places sponsored results inside real conversations — the moment a user is actively asking for help. At DASH TWO we got early access, ran live campaigns for our own agency, and pulled real performance data. Here’s exactly how to advertise on ChatGPT, step by step, plus what it actually costs and what we saw. For a broader look at ad formats, targeting, and pricing, see our overview of ChatGPT advertising.
What are ChatGPT ads?
ChatGPT ads are contextual, conversation-aware sponsored results that appear inside a chat when a user’s question signals commercial intent. Instead of interrupting, they show up as a relevant recommendation right where the answer lives.
The ad units are clean, card-style creatives with a logo, headline, and description — clearly labeled “Ad.” Here are two of the creatives we ran for DASH TWO:
