From 12 to 14 October, Thomas Henry will bring the full strength of its global network to Bar Convent Berlin.
At its own stand, PEG-27, the brand will welcome its international Brand Ambassador Squad as well as distribution partners from around the world, representing numerous spirits brands and Thomas Henry in their respective markets.
This year, Thomas Henry will also be present at more than 120 stands across BCB. For the brand, this broad presence reflects the close relationships it has built throughout the international bar and spirits industry. Thomas Henry is not attending the show simply as an exhibitor. As a Berlin-born brand, it sees itself as a host of the city, welcoming the global beverage community to its home.
Fruity Flavours and individual drink creations
At the heart of the Thomas Henry stand is an open drink concept that gives guests maximum freedom. This year, the brand is putting its Fruity Flavour range centre stage: Pink Grapefruit, Mystic Mango, Vivid Watermelon and Citrus Lemonade demonstrate the versatility of fruity flavours in modern drinks. Together with the international Brand Ambassador Squad, visitors can create their own combinations of mixer, spirit and modifier. The concept opens up several hundred possibilities for Low- and High-ABV serves, making the versatility of the Thomas Henry Fruity Flavour range tangible and giving every guest the opportunity to create a drink that suits their personal taste.
Particular attention will be given to Citrus Lemonade, the brand’s latest flavour. Developed in collaboration with Michelin-starred chef Tim Raue, the mixer launched exclusively in Germany in spring 2026 and will roll out across more than 35 international markets in early 2027. At BCB, Citrus Lemonade will make its first major international appearance. The flavour was also named Taste Master at the 2026 Tonics & Mixers Masters, hosted by The Spirits Business.
On Monday and Tuesday, the global Thomas Henry Brand Ambassador Squad will be behind the bar. On Wednesday, the Berlin bar scene will take over: Two bartenders from Berlin-based bar Volume One will present their own special drinks and bring their local expertise to the Thomas Henry stand.
Thomas Henry as a premium soft drink
The Thomas Henry Fruity Flavours are particularly well suited to pure consumption and demonstrate the versatility of the brand beyond its classic role as a mixer. At the same time, other Thomas Henry flavours can also be enjoyed neat over ice.
With this perspective, Thomas Henry aims to show at BCB the role the brand can play as a premium soft drink and standalone premium refreshment option. Its products offer the international beverage industry additional opportunities for pure consumption and modern premium soft drink concepts, whether served as part of a long drink or as a standalone alcoholic or non-alcoholic refreshment.
To underline this additional approach in premium refreshment Thomas Henry will also be the official soft drink sponsor of BCB 2026. Its Fruity Flavours will be available for refreshment from more than a dozen soft drink refrigerators across the trade show.
Thomas Henry BCB Aftershow Party
On BCB Monday, Thomas Henry will continue its long-standing tradition and invite the industry to the Thomas Henry BCB Aftershow Party at Berlin club Ritter Butzke.
With more than 2,500 guests expected, the party will once again be a central meeting point on BCB Monday. Together with important international spirits houses and partners, Thomas Henry is creating a platform for exchange, new connections and collaborations that will shape the industry in the years to come. This year, Europe’s bars and bartenders are set for the biggest-ever Bar Convent Berlin.
Amongst the participating partners are Jägermeister, Fratelli Branca, Brown-Forman, Proximo, Schwarze & Schlichte, Eggers & Franke, Storck Club, BRLO, The Spirits Business, Undone, Zamora and Mezcal San Cosme.
The party will take place on Monday, 12 October 2026, starting at 8 pm.
