A news article from 1940 reported that the Quartermaster Depot based at the Brooklyn Army Terminal was planning to purchase 40 million pounds of coffee annually, up from 10 million pounds. And, that would only fulfill half of the Army’s needs. This is the first indication of possible difficulty ahead for coffee consumers.
The FWP wrote about substitute foods in July 1941 stating that the rationing procedures adopted in England provided a clue to the foods likely to be scarce in the United States. These foods included tea, but not coffee. “Moreover, what England may be deprived of in the present emergency is not necessarily a guide to what we may be in America, as for example, coffee, which is not rationed there, chiefly the British, as a people are not great coffee drinkers.”
Early in November, 1942 Mayor Fiorello LaGuardia tackled the topic of coffee rationing on his radio program, with the goal of explaining why coffee was facing restrictions. He acknowledged that coffee was ample but mostly in South America and the Caribbean. “The supply is plentiful, but the rub is shipping it. We are losing ships and besides that we require all the ships that we have for carrying supplies, ammunition, and troops to various parts of the world where we are fighting for our very existence.”
