Sinai Health Foundation – InsomniAds (2025)

This campaign will put you to sleep (and it’s supposed to).

“InsomniAds,” the latest creative extension of Sinai Health Foundation’s “Hot and Bothered” platform, features a series of ultra-dull audio ads that double as bedtime stories. The work offers a cheeky but compassionate response to the very real struggle of menopause-related sleep loss.

Campaign Assets

Credits

Client: Sinai Health Foundation
Title: InsomniAds
Brand Platform: Hot and Bothered

Agency: Diamond
Chief Creative Officer: Peter Ignazi
Executive Vice President, Client Partner: Rebecca Flaman
Chief Strategy Officer: Lori Davison
Writer: Megan Radisa
Art Director: Nina Hang
Producer: Mark Graham
Editors: Brandon Hurd, Rúben Padilha